Director, Social Media Marketing

Since launching in 2019, Starface has turned the historically negative experience of having acne into a more joyful, relatable one with a category of its own: expressive and effective products that make people feel good. With a full suite of hydrocolloid pimple patches in bright colors and a roster of limited-edition collaborations— from fan-favorite characters like Hello Kitty and Snoopy to fashion brands like Marc Jacob’s Heaven—it’s easy to see why Starface users say they look forward to getting breakouts. Featuring award-winning formulas and ultra-cute packaging, Starface products are designed to make you smile every time you use them.

Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts.

You’ll be the person with the clearest and most complete view of our social presence at any given moment—bringing together performance insights, cultural relevance, platform expertise, and creative thinking to help Starface stay ahead of where social is going, not just keep pace with it.

The right person for this role is deeply strategic but highly executional, creatively sharp without needing to own the creative itself, naturally collaborative, and obsessed with online culture and platform evolution. They know how to turn insights into action, write strong briefs that inspire great work, and create systems that make teams stronger.

At Starface, we love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you are a culturally fluent social strategist who thrives in fast-moving environments and loves building brands with real community impact, and all of this resonates with you so far, please keep reading!

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
• Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations and next steps
• Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
• Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
• Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
• Manage external agency partners and ensure high-quality strategic output and execution
• Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
• Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
• Lead, mentor, and support two direct reports while helping elevate the overall social function

• You’ve spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
• You’ve worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
• You know TikTok and Instagram natively and understand how platform behavior evolves in real time
• You’ve built social strategies and reporting frameworks from scratch
• You have hands-on experience aligning organic and paid social teams in meaningful ways
• You know how to write briefs that creatives actually want to use
• You’re equally comfortable thinking strategically and getting into executional details
• You’ve managed agencies and know how to get the best work out of external partners
• You can confidently collaborate with creative leadership while respecting creative ownership
• You’re proactive, curious, collaborative, and genuinely excited by what’s next in social culture