Branch Manager

The Branch Manager is the accountable leader for operational performance, employee development, customer satisfaction, and local sales execution. This role is responsible for running the branch like a business—balancing leadership, operations, and strategy to drive results. The ideal candidate models disciplined execution, builds high-performing teams, and cultivates a culture of safety, service, and accountability. This role’s performance is measured through the Branch Manager Scorecard, directly tied to key performance indicators (KPIs) and aligned to the strategic plan.

• →Create a culture where employees feel seen, valued, and supported.
• →Lead daily coaching, proactive recruiting, and development activities.
• →Meet and exceed retention goals through ongoing engagement strategies.

• →Build lasting customer relationships by anticipating needs and resolving issues quickly.
• →Use structured follow-ups to improve loyalty and repeat business.
• →Maintain or exceed local customer satisfaction targets.

• →Own execution of local sales and revenue growth plans.
• →Monitor key sales metrics and drive accountability for lead conversion, customer expansion, and margin improvement.
• →Take proactive action to address underperformance.

• →Champion a culture of safety and compliance; ensure zero recordable incidents.
• →Model safety best practices and lead frequent safety observations, discussions, and trainings.
• →Hold the team accountable to all safety standards and processes.

• →Execute regional sales strategy at the branch level, adjusted for local customer segments and trends.
• →Lead weekly sales meetings, accompany reps on customer visits, and provide insight to improve cross-selling.
• →Grow market share and uncover new opportunities through team collaboration and competitive insight.

• →Apply data-informed pricing strategies that balance competitiveness with profitability.
• →Manage cost controls, upselling, and fleet utilization to improve branch-level financial health.
• →Consistently monitor P&L and adjust local execution accordingly.

• →Establish a culture of accountability and urgency through effective communication.
• →Provide regular updates, align the team with company goals, and create space for feedback and dialogue.
• →Reinforce company values in day-to-day leadership.
• →Operational Excellence & Branch Performance
• →Use dispatch, yard, and service metrics (e.g., events per driver, yard/job turn time, tech productivity) to optimize operations.
• →Ensure reliable service through efficient use of people, fleet, and tools.
• →Drive continuous improvement—even with system limitations.

• →Maintain 70%+ utilization for major and 30%+ for minor equipment.
• →Reallocate underutilized fleet and minimize dwell/unavailable time.
• →Align fleet mix with customer demand and achieve disposal targets.

• →Plan the work and work the plan—prioritize high-impact activities and meet deadlines consistently.
• →Complete all required administrative work accurately and on time.
• →Follow standard protocols and hold self/others accountable to a high standard of execution.

• Bachelor’s degree in business, operations, or related field and/or the equivalent work experience 5+ years of experience in branch, operations, or sales leadership, preferably in equipment rental or related industries.
• Proven ability to lead high-performing teams, manage financials, and execute local market strategies.
• Strong relationship-building, customer service, and communication skills.
• Demonstrated experience in sales performance management and problem-solving in dynamic environments.

• Experience working with sales/district leadership to implement broader strategy.
• Familiarity with fleet and logistics operations.
• Track record of building engaged, accountable teams.

• Consistently adhere to safety policies, procedures, and guidelines
• Ability to read, write, and speak in English, bilingual a plus
• Requires full range of motion, dexterity, agility, and strength to lift one's body into/out of large vehicles, trailers, equipment
• Capable of normally lifting 25 lbs., frequently lifting 50 lbs., and occasionally lifting 90 lbs. with the assistance of mechanical aid or lift assistance
• Minimum age of 21 years required to drive Company vehicles, requires a valid driver license and ability to maintain a good driving record qualifying to safely drive a  Company vehicle for work purposes
• Class A or B CDL License a plus
• Must maintain a professional appearance