Surfshark2mo ago

Mid/Senior PPC Specialist

Vilnius,VilniusFull Timesenior

MarketingOtherPpc SpecialistPerformance Marketer

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Overview

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We are looking for a PPC Specialist to help manage and scale our paid acquisition efforts across multiple channels and international markets. In this role, you will be responsible for optimizing paid campaigns, running experiments, and identifying growth opportunities through data driven analysis. You will work closely with marketing, analytics, and creative teams to improve performance, increase conversion rates, and drive efficient customer acquisition.

Manage and optimize paid search campaigns and other paid acquisition channels with a strong focus on performance and efficiency.

Plan, launch, and scale campaigns across multiple markets while maintaining target CPA and ROAS goals.

Continuously test and refine acquisition strategies to drive high-quality traffic and conversions.

Run A/B tests for ad copy, creatives, audiences, and landing pages to improve campaign performance.

Analyze campaign data to identify growth opportunities, inefficiencies, and optimization areas.

Monitor budgets, performance trends, and bidding strategies to ensure efficient spend allocation.

Prepare regular performance reports that clearly communicate campaign results, insights, and recommendations.

Collaborate with creative, analytics, and product teams to improve campaign performance and landing page conversion rates.

Stay up to date with paid media trends, platform updates, and new acquisition strategies, bringing new ideas and experiments to the team.

Proven experience in managing paid search acquisition campaigns.

Strong skills in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets and etc.).

Analytical thinking, ability to draw correct conclusions from data and subsequent action steps.

Experience in working with complex, global, large-scale campaigns.

Proficiency in English both verbal and written.

Familiarity with SEO and CRO best practices is an advantage.

Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;

Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;

Tools of your choice: choose technical equipment and the tools you need to do your best;

Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;

Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;

Work-life balance: We encourage working in the office, with the possibility of up to two remote days per week. Plus, with our WFA policy, you can work from almost anywhere in the world;

Premium Surfshark accounts: for you, your family, and friends;

Gross salary: 2600-4500 Eur/month for the Lithuanian market, 13600-19000 Pln/month for the Polish market. It may vary depending on your skills and experience.