Swordhealth3mo ago

USD 262500–412500/yr

Head of Go-to-Market, Bloom

RemoteFull Timeexecutive

OtherManagementHeadCommercial Strategy

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Overview

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Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.

Starting with pelvic health and now expanding into menopause, fertility, pregnancy, and postpartum care, Bloom is powered by the same AI Care model driving Sword's platform: a continuous interaction between the member, an AI health specialist (Phoenix), and a human clinician.

We are hiring the Head of Go-to-Market for Bloom sitting at the intersection of product marketing, commercial strategy, and market development, and it is one of the two most important roles on the Bloom leadership team.

You will own three things:

What We Offer

~1 min read

Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete.

Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction.

Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.

Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.

Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care.

Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions

Has built competitive displacement narratives that demonstrably changed win rates

Has used AI tooling to drive market canvassing and opportunity identification at scale

Healthcare, digital health, or employer benefits experience is a plus, not a requirement

Experience with multi-solution or multi-segment GTM

✓Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete.

✓Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction.

✓Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners.

✓Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact.

✓Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care.

✓Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions

✓Has built competitive displacement narratives that demonstrably changed win rates

✓Has used AI tooling to drive market canvassing and opportunity identification at scale

✓Healthcare, digital health, or employer benefits experience is a plus, not a requirement

✓Experience with multi-solution or multi-segment GTM

Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing.

Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale.

Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation.

Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach.

Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota.

Develop and execute the strategic playbook for transitioning existing Sword clients to Bloom's women's health solution, ensuring a compelling narrative from pelvic health to comprehensive women's health.

Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships.

Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients — particularly around menopause care.

Serve as the voice of the market inside the Bloom product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs.

Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the women's health market is heading.

Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market.

Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership.

Represent Bloom at major industry conferences as a visible, credible voice.

Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists.

Build and maintain a personal brand as a thought leader in women's health innovation and AI-powered healthcare delivery.

Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Bloom's credibility and reach.

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won.

Demand gen or growth marketing profiles without product marketing depth

Sales leaders without clear product marketing and enablement ownership

Brand, customer marketing, or communications leaders without GTM ownership

Candidates whose relevant GTM experience is historical rather than current

US - Sword Benefits & Perks:

• Comprehensive health, dental and vision insurance*

• Life and AD&D Insurance*

• Financial advisory services*

• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*

• Health Savings Account*

• Equity shares*

• Discretionary PTO plan*

• Parental leave*

• 401(k)

• Flexible working hours

• Remote-first company

• Paid company holidays

• Free digital therapist for you and your family

*Eligibility: Full-time employees regularly working 25+ hours per week

Note: Applicants must have a legal right to work in the United States, and immigration or work visa sponsorship will not be provided.

SWORD Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.