User Acquisition Manager (Google Ads)

Location: Remote (Ukraine/Europe)

Company: MCR Media Group

MCR is an international performance-driven company specializing in online IQ tests, brain training platforms, and detailed result reporting. We serve customers primarily in North America, Asia, and Japan, generating millions of monthly user visits through performance marketing across all major channels. Headquartered in Cyprus, MCR operates globally with a focus on innovation and continuous growth.

We are seeking a deeply specialized User Acquisition Manager to own new-user acquisition through Google Ads. This is a full-time, remote position focused on high-volume B2C performance marketing.

• →Launch, optimize, and scale Google Ads campaigns focused on acquiring new users.
• →Manage monthly media budgets of $100,000+ and scale successful campaigns responsibly.
• →Own performance against our core KPIs, primarily Spend and CPA.
• →Build a continuous pipeline of audience, placement, offer, and creative hypotheses.
• →Brief designers on banner concepts and variations; analyze results and iterate quickly.
• →Turn off underperforming tests, scale winners, and identify new growth opportunities.
• →Partner closely with creative, analytics, product, and leadership teams.

• 5+ years of hands-on PPC/performance marketing experience, with clear specialization in Google Ads.
• Proven B2C product-company experience.
• Strong track record in display/banner acquisition for new users - not primarily Google Search or remarketing.
• Confirmed experience managing at least $100,000 in monthly ad spend.
• Experience across international markets, including Tier-1 markets and ideally Europe and/or Asia.
• Strong command of CPA-based optimization, creative testing, and hypothesis generation at scale.
• Experience in mass-market digital products, apps, gaming.
• English: B1 or higher; comfortable working in a fast-paced start-up environment.