Marketing Specialist / Marketing Generalist

PeopleForce is an all-in-one HR platform that helps companies manage the entire employee lifecycle — from hiring to performance and engagement.

We’re trusted by 1,500+ companies across 30+ countries, support 100,000+ active users, and continue to grow at ~80% YoY 🚀
Our focus market is Ukraine and Eastern Europe, with active expansion into Poland and beyond.

We’re looking for someone to own marketing execution for the Polish market.

This is not a support role — you will be the person who makes marketing happen: events, campaigns, content, case studies, LinkedIn.

If you get things done, don’t wait to be told what the next step is, and know how to coordinate a lot of moving parts — read on.

• Plan and deliver live events: venue, vendors, speakers, promotion, sales handoff
• Run webinars end-to-end: production, registration, follow-up
• You handle logistics and promotion — content and subject matter expertise come from the team

• Coordinate production of ebooks and reports with external HR experts, designers, and translators
• Build landing pages and email sequences in HubSpot
• Track performance and report results

• Own the process from client interview to publication
• Coordinate with copywriters, designers, and clients through review and approval
• Messaging and product angle defined together with our global PMM

• Own the content calendar: plan, source, publish
• Build and manage relationships with external HR experts as contributors
• Engage with the audience — comments, conversations, community building

• Solid writing skills in Polish and English — you're not a copywriter, but writing doesn't scare you
• You know how to use AI tools and add the human layer that makes content actually land
• Strong project management — you run multiple workstreams at once without losing track
• HubSpot experience: email campaigns, landing pages, basic reporting
• Comfortable coordinating very different people at the same time — sales, clients, HR experts, designers, venues
• You understand LinkedIn as a channel and know how to build an engaged audience organically
• Mid-level experience — you’ve done this before and can work independently

• Background in B2B SaaS or HR tech
• Experience with webinar platforms (Zoom, ClickMeeting, Livestorm)

We want to be upfront:

• ❌ Not a strategy role — strategic direction is set, you execute and deliver
• ❌ Not a content creation role — you coordinate and produce, not write thought leadership from scratch
• ❌ Not a team management role — you’ll work cross-functionally but won’t manage anyone

• Full ownership of Polish market marketing — you’ll see the direct impact of your work
• A product that genuinely solves problems for HR teams
• 100% remote work with a flexible schedule (Mon–Fri), B2B contract
• Strong focus on learning & development and professional growth
• Medical insurance after the probation period
• Modern equipment: MacBook + home office setup
• 20 days of paid annual leave + 10 paid sick days