Lead Marketing & Growth Operations Analyst

Tebra is seeking a Lead Marketing & Growth Operations Analyst to advance our GTM analytics capability with a focus on demand quality, attribution, and lifecycle engagement. This role sits at the intersection of Marketing, Growth, and Revenue and is responsible for translating complex, multi-touch customer journeys into clear, trusted insights that guide investment decisions, funnel strategy, and long-term growth efficiency.

This is a senior individual contributor role designed for an analyst who can move beyond reporting to influence decisions — surfacing tradeoffs, challenging assumptions, and driving alignment through data-backed recommendations. Success in this role looks like: improved visibility into what’s truly driving qualified demand; clearer understanding of where prospects and customers engage (or disengage); and increased confidence in where to invest — and where not to.

• Own demand and lifecycle performance analytics end-to-end, including funnel efficiency before Sales engagement, lead quality, conversion paths, and downstream revenue impact.
• Design, maintain, and evolve attribution and performance frameworks that move beyond high-level channel reporting to reflect multi-touch journeys across campaigns, programs, and sequences.
• Serve as a strategic analytics partner to Marketing and Growth leadership, translating data into recommendations that inform budget allocation, experimentation, and GTM prioritization.
• Develop and own leadership-ready dashboards and analyses that connect marketing activity to pipeline quality, revenue outcomes, and post-sale engagement.
• Surface clear, opinionated insights — and drive the business toward confident decision-making based on data.
• Partner closely with GrowthOps, Sales Comp & GTM Systems to ensure Marketing analytics are grounded in shared definitions and aligned end-to-end metrics.
• Build and maintain scalable data models in Snowflake and dbt, balancing analytical flexibility with governance, consistency, and reusability.
• Establish reporting standards and documentation that enable self-service analytics while preserving a trusted source of truth across GTM.
• Model strong analytical judgment and data storytelling, helping elevate how insights are consumed and acted upon across the organization.

• Business acumen and GTM fluency — you connect data to growth strategy, translating insights into operational levers and measurable revenue impact.
• 5–7+ years of experience in Marketing Analytics, Growth Analytics, Revenue Operations, or GTM Analytics within a SaaS or high-growth environment.
• Deep understanding of marketing funnels, lifecycle stages, attribution models, and campaign performance, with the ability to connect upstream engagement to downstream revenue impact.
• Strong SQL skills and experience working with modern data stacks (e.g., Snowflake, dbt, BI tools).
• Demonstrated ability to move from analysis to recommendation, influencing decisions without formal authority.
• Experience partnering with Marketing, Growth, and Sales stakeholders in ambiguous, fast-moving environments.
• Comfort challenging assumptions and surfacing tradeoffs, risks, and insights proactively.
• Strong written and verbal communication skills, with the ability to present complex findings clearly to senior leaders.
• Experience working with marketing automation and advertising platforms (e.g., Marketo, HubSpot, Google Ads, LinkedIn Ads) in partnership with Marketing Ops is a plus.
• Working knowledge of Salesforce data structures and GTM object relationships (Leads, Opportunities, Accounts).
• Nice to have: experience leveraging Snowflake Cortex AI or LLM-based tooling, building internal data products, or supporting healthcare SaaS business models.

Tebra is the only all-in-one EHR+ platform built exclusively for independent healthcare practices. Designed to replace the clunky, fragmented tools built for corporate systems, Tebra connects EHR software, billing, automation, telehealth solution, and marketing — so providers can spend less time on admin and more time with patients. More than 42,000 private practices trust Tebra to streamline operations, increase revenue, and reduce burnout — helping clinicians leave work on time and rediscover their purpose. Learn more at www.tebra.com.

We get to know our customers - and their patients - and look at the world through their lens.

Healthcare is too complex. We aim to simplify it for everyone.

We reject the status quo and solve problems with creativity, perseverance, and a bias to action.

We are diverse, humble, and collaborative. We put the team first and win together.

Life is short and joy is underrated. We take time to have fun and celebrate success.

NOTE: Tebra is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

California residents who apply or are recruited for a job with us: please carefully review our California-specific Privacy Notice under the California Consumer Protection Act here: https://www.tebra.com/privacy-policy/california-supplemental-notice/

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As part of our commitment to a fair and efficient hiring process, Tebra utilizes BrightHire, an interview intelligence platform, for our phone and video screenings. This technology records and transcribes interviews to help us ensure consistency, reduce bias, and make more informed hiring decisions. By applying for this position, you acknowledge that your interview may be recorded.