Manager, Demand Generation

Boston / HybridHybridFull-timemid

OtherDemand Generation

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you make decisions from numbers, not instinct, and you can ex

Technical Tools

OtherDemand Generation

About the Role

~2 min read

Teikametrics is looking for a hands-on demand generation leader to own the full paid media and lifecycle marketing function. You'll manage the digital marketing budget and activity across LinkedIn, Google, retargeting, affiliate, and referral.

You'll report to the VP of Marketing and work in close partnership with the Marketing Operations & Analytics Manager (GTM Ops team) to ensure every campaign is properly tracked, attributed, and optimized. You'll manage one direct report, a Lifecycle Marketing Specialist.

This is the right role for someone who is genuinely energized by being in the data, testing hypotheses, and driving pipeline, and who uses AI as a core part of how they work, not an afterthought. At Teikametrics, strategy, execution, and AI-assisted thinking live in the same

At Teikametrics, you’ll experience the excitement of a growth-stage company with the stability of an established market leader. You’ll also have the opportunity to work with cutting-edge AI technology that’s transforming the industry, while collaborating with top brands redefining the future of eCommerce. With a remote-first culture we value impact over location and you’ll have the flexibility to work when you’re most productive and effective. Join us on our mission to be the world’s leading Marketplace Optimization Platform, used by every seller and brand owner.

You will build, run, and optimize these channels directly:

• LinkedIn Ads: campaign architecture, audience targeting, bid strategy, format mix, creative rotation, and ongoing optimization

• Google Ads: SEM campaign structure, keyword strategy and match types, negative list management, Quality Score optimization, bid strategy, and budget pacing

• Retargeting: audience segmentation by funnel stage, creative sequencing, frequency management, burn lists, and overlap monitoring across LinkedIn and Google

• Affiliate and referral program management including partner recruitment, onboarding, commission structure, enablement, tracking integrity, and performance optimization

• Own all demand-gen-related HubSpot configuration: lead capture forms, campaign tracking, contact properties, lifecycle stage logic, and list segmentation

• Manage UTM governance across all paid channels to ensure clean, consistent attribution data

• Partner with the Marketing Ops & Analytics Manager on HubSpot / Salesforce integration, lead routing, and reporting infrastructure

• Own the conversion layer for paid traffic: landing pages, demo request flow, form optimization, and CTA strategy

• Run structured A/B tests on landing page copy, headlines, form length, and page layout

• Monitor conversion rates by channel and traffic source; identify and fix funnel drop-offs

• Set the strategic direction for lifecycle and nurture email: which segments receive what, at what cadence, with what goal

• Review email performance and direct optimization: subject lines, send timing, sequence structure

• Partner closely with the Marketing Ops & Analytics Manager to build and maintain attribution infrastructure across all channels

• Deliver weekly and monthly performance updates to VP Marketing covering CPL, MQL volume, pipeline influence, and ROAS by channel

• Own budget pacing across all paid channels; flag variances and reallocation opportunities proactively

• Build campaign architecture: naming conventions, audience hierarchies, budget allocation across channels

• Develop growth experiments: test copy, creative, offers, CTAs, and landing page variants systematically

• Run a regular cadence with the sales team on lead quality, ICP fit, and conversion feedback

• Partner with GTM Ops on lead routing and handoff quality

• Directly manage the Lifecycle Marketing Specialist: weekly 1:1s, campaign direction, performance feedback, and career development

You know how to use AI to do things like:

Rapidly research ICP segments, industry pain points, and competitive positioning before building a campaign

Interpret performance data and surface pattern

Build optimization frameworks: structured checklists for campaign audits, bid review cadences, and QA processes

5 to 7 years of B2B SaaS or ecommerce marketing experience with at least 3 years in a hands-on demand gen or performance marketing role

Proven, hands-on experience running LinkedIn Ads and Google Ads campaigns. You should be able to build a campaign from scratch, diagnose a performance drop, and articulate why you made the bid decisions you made

HubSpot power user: deep fluency in contact properties, workflows, lists, lead scoring, forms, campaign tracking, and reporting. This is a hard requirement

Strong understanding of attribution modeling and UTM governance; you know how to keep data clean and how to read a funnel

Experience with website conversion and CRO; you've run A/B tests, know what makes a landing page convert, and can identify a broken funnel

Comfortable with lifecycle and email marketing; you understand nurture strategy, segmentation logic, and how email and paid work together

Analytical and data-driven: you make decisions from numbers, not instinct, and you can explain your reasoning clearly

Clear, proactive communicator; you flag issues early, present recommendations with data, and don't wait to be asked

Active AI practitioner: you already use AI tools in your day-to-day work to move faster and go deeper, and you can speak specifically to how

Experience with an affiliate or referral platform
Experience with retargeting platforms and audience management at scale
Familiarity with Salesforce and how it connects to HubSpot in a B2B sales motion
Background marketing to ecommerce brands, Amazon sellers, or digital retailers
Experience with ABM tools or intent-based advertising platforms

Everyone’s work preferences are different but regardless of work style, we like to take care of our people. Benefits of becoming part of Team Teika:

We're proud to be remote-first.
Unlimited PTO
401K to help you invest for the future
A robust benefits package effective on day one!
Generous stock option packages and investment opportunities
Flexible work schedule - early bird or night owl, work when you’re most productive

Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. We are proud to be an equal opportunity employer. A background check will be conducted after a conditional offer of employment is extended.