Director, Performance Marketing & Growth

Description

TerraCycle Overview 

TerraCycle is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse.  

• →Budget management: Command and optimize a multi-million dollar annual budget, making data-backed decisions across Google (PMax, Search, Shopping, YouTube) and Meta to maximize efficiency.
• →Experimental rigor: Develop and execute a continuous, aggressive A/B testing roadmap encompassing landing pages, promotional offers, and strong creative assets.
• →Acquisition expansion: Identify, evaluate, and scale new customer segments and sales channels to increase e-commerce conversion and attract new investors.

• Meta and social: Act as the lead strategist for high-efficiency paid social campaigns, with a focus on creative testing velocity and the utilization of advanced tools such as Meta Advantage+.
• Search and video optimization: Drive scalable growth through YouTube video action campaigns while maintaining a disciplined approach to high-intent branded search.
• Bottom-line profitability: Maintain a relentless focus on ROAS, CPA, and gross margin to ensure all growth initiatives contribute directly to the bottom line.
• Attribution and analytics: Be the internal authority on marketing measurement. Partner with Product and IT departments to ensure the accuracy of analytics implementations, leveraging GA4 and incrementality testing to provide actionable insights to executive leadership.

• Team development: Lead and mentor two direct reports (Paid social specialist and Search/analytics specialist), setting clear KPIs and fostering an environment of technical excellence.
• Performance-driven creative: Facilitate the feedback loop between data and creative. Collaborate with peers from Content and Creative to translate performance metrics into strategic briefs for high-impact creative production.

Requirements

Desired Qualifications

• Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrable track record in DTC/e-commerce.
• Leadership: Proven ability to manage and develop internal talent or lead significant external agency partnerships.
• Technical expertise: Advanced proficiency in Meta Ads Manager, Google Ads, and GA4 for comprehensive analysis and reporting.
• Analytical drive: Ability to translate results into clear, and concise narratives for executive-level stakeholders and your peers.
• Capital markets exposure (preferred): Experience supporting a company through a Reg-A, Series B, or other significant funding/capital raise round is highly desirable.

Compensation

• Medical, Dental, Vision, Life, AD&D insurance available after 30 days
• 401(k) plan with company match available after 30 days
• 22 PTO + 2 VTO + 9 paid holidays per year
• Hybrid work schedule
• Year-round Flex Fridays
• Catered vegetarian lunch available in the office M-F
• Casual office environment

TerraCycle is an Equal Opportunity Employer and is committed to  Diversity, Equality and Inclusion. 

Note: International candidates must be eligible to work in their country of employment.  At this time TerraCycle does not provide for visa sponsorships.

Job description is not all inclusive. TerraCycle reserves the right to amend this job description at any time.