Textnow2mo ago

USD 154000–220000/yr

Head of Brand Marketing

Open- United StatesRemoteFull-timeexecutive

MarketingManagementBrand Marketing

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Quick Summary

Overview

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do.

Key Responsibilities

Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy Serve as primary…

Technical Tools

b2b

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.

As we continue building a modern brand engine designed to drive awareness, cultural relevance, and long term growth, we are seeking a Head of Brand Marketing to lead and evolve TextNow’s presence across paid, earned, and owned channels.

This is a pivotal leadership role at an inflection point in our growth. You will define how TextNow shows up in culture, scale awareness responsibly, and build a brand that drives sustained long term impact, not just short term conversion.

Reporting to the Head of Marketing, you will have functional ownership of brand positioning, integrated brand campaigns, awareness strategy, and brand media planning.

You will directly manage a Social Media Specialist and Communications Manager and operate as a hands on player coach. You will set the strategy while actively shaping briefs, guiding creative development, partnering on media decisions, managing agencies, and driving measurable business results.

Your mandate is clear. Build a culturally relevant, strategically disciplined brand engine that increases awareness, strengthens legitimacy and trust, and supports long term growth across consumer and B2B audiences.

What You Will Do:

Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints

Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy

Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation

Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing

Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing

Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates

Define brand media channel strategy and investment approach

Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage

Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice

Ensure campaign briefs are strategically rigorous and aligned to brand objectives

Show up meaningfully in the spaces where our audience already lives, works, and creates

Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning

Ensure cultural participation is credible, confident, and additive

Own day to day management of creative, media, PR, influencer, and production partners

Evaluate agency performance and evolve roster as needed

Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results

Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep

Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention

Align with Product and Product Marketing on roadmap storytelling and feature sequencing

Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement

Work closely with Analytics to define measurement frameworks and success metrics

Support Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high impact industry events

Operationalize a brand measurement framework across health, behavior, and efficiency metrics

Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency

Drive measurable improvements in brand awareness, trust, and cultural relevance over time

Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative

Ensure brand investment is evaluated on long term growth impact, not solely short term attribution

Own brand budget across media, production, partnerships, and agencies

Develop annual awareness strategy and investment roadmap

Scale what works while maintaining creative and strategic discipline

8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact

Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories

Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels

Strong understanding of media strategy, channel role architecture, and full funnel integration

Track record managing creative, media, PR, and influencer agencies with discipline and accountability

Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance

Culturally fluent and capable of embedding brands authentically within relevant communities

Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes

Experience in telecom, consumer technology, app first, or subscription businesses preferred

Comfortable operating with executive visibility in a fast scaling environment

Deliver measurable improvements in brand trust, legitimacy, and comprehension

Increase organic lift, referral velocity, and long term CAC efficiency

Establish strong cross functional alignment across Brand, Performance, Lifecycle, and Product Marketing

Build a culturally relevant and differentiated brand presence that resonates deeply with our target audience

Create disciplined measurement and optimization processes that demonstrate brand impact on long term growth

Location & Eligibility

Where is the job

Worldwide

Fully remote, anywhere in the world

Who can apply

Same as job location

Listed under

Worldwide

Listing Details

Posted: March 10, 2026
First seen: March 26, 2026
Last seen: May 12, 2026

Posting Health

Days active: 46
Repost count: 0
Trust Level: 51%
Scored at: May 12, 2026

Signal breakdown

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Textnow

lever

TextNow is a telecommunications company providing free phone services through an innovative ad-supported model, empowering users with unlimited talk, text, and data.

Employees

125

Founded

2009

Domain

textnow.com

Jobs

View 13 jobs

View company profile

Salary

USD 154000–220000

per year