Textnow1mo ago

USD 154000–220000/yr

Head of Lifecycle Marketing

Open- United StatesRemoteFull-timeexecutive

MarketingManagementLifecycle Marketing Manager

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Quick Summary

Overview

We believe communication belongs to everyone. We exist to democratize phone service.

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MarketingManagementLifecycle Marketing Manager

We believe communication belongs to everyone. We exist to democratize phone service. TextNow is evolving the way the world connects and that's because we're made up of people with curious minds who bring an optimistic, yet critical lens into the work we do. We're the largest provider of free phone service in the nation. And we're just getting started.

Join us in our mission to break down barriers to communication and free the flow of conversation for people everywhere.

TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We serve ambitious, self directed people who expect transparency, value, and freedom in how they connect.

As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.

Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.

Your mandate is clear. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust.

You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow.

Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value

Define and execute a lifecycle roadmap aligned to company and marketing OKRs

Translate customer insights and behavioral data into measurable programs that drive long term value

Partner cross functionally to deliver a consistent, high quality customer experience across the funnel

Redesign onboarding to improve clarity, trust, and early habit formation

Identify key early behaviors tied to long term retention and build programs to drive them

Reduce early churn through proactive education and expectation setting

Elevate email, push, and in app messaging with clearly defined channel roles

Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals

Launch behavior triggered engagement and monetization programs

Improve message to user fit across cohorts and use cases

Continuously optimize targeting to increase relevance and engagement

Create and own a disciplined lifecycle experimentation roadmap

Drive testing across messaging, offers, segmentation, and value propositions

Measure incremental impact and downstream behavior, not vanity metrics

Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations

Lead lifecycle strategy across email, push, and in app messaging

Set standards for frequency, targeting, and customer experience

Balance monetization goals with long term brand trust

10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes

Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business

Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale

Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function

Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement

Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights

Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design

Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals

Builder of high performing, accountable teams with clear standards and operational discipline

Growth oriented but deeply protective of customer trust, brand equity, and long term value creation

Comfortable operating with executive visibility and accountability in a fast scaling environment

Listing Details

Posted: March 10, 2026
First seen: March 26, 2026
Last seen: April 22, 2026

Posting Health

Days active: 27
Repost count: 0
Trust Level: 51%
Scored at: April 22, 2026

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Textnow

lever

TextNow is a telecommunications company providing free phone services through an innovative ad-supported model, empowering users with unlimited talk, text, and data.

Employees

125

Founded

2009

Domain

textnow.com

Jobs

View 12 jobs

View company profile

Salary

USD 154000–220000

per year