Marketing Manager

The Hot Box Sauna is Ireland’s leading sauna and wellness experience, offering a unique blend of relaxation, community, and wellbeing. With multiple thriving locations, we are expanding fast and looking for a Marketing Manager to help us grow the business. In this role, you will be the operator who makes everything run.

• Own and deliver successful campaigns for new sauna location launches, membership product launches, seasonal campaigns, and B2B / Corporate campaigns.  

• Take a campaign brief from the CMO (concept, timing, budget, business goal) and turn it into a real plan, with defined channels, calendar, briefs,and dependencies.

• Brief the designer for creative, the social strategist for content, the videographer for shoots, and the ads specialist for paid campaigns.

• Hold the campaign timeline. Chase what needs chasing. Land it on time.

• Run a tight post-campaign review: what worked, what didn’t, what we’d do again.

• Take ownership of our email campaigns (ESP, list health, segmentation, lifecycle automations, campaign sends)  and deliver measurable improvements in performance.

• Own the booking website and improve the conversion rate. Page-by-page, identify what’s converting and what’s leaking. Brief web changes; chase them through.

• Own design briefs and written copy for templates and brand assets, as well as the distribution. 

• Build a simple, founder-readable, monthly report covering channel performance, campaign returns, retention metrics, booking sources, and paid efficiency.

• Tag everything that needs tagging. Set up the analytics that aren’t set up.

• Bring numbers, not vibes, to the weekly marketing meeting. 

• Be the day-to-day brief-in / brief-out point for everyone in marketing, without people management responsibilities.

• Brief and review work from the designer, the social strategist, the videographer, and the ads

• specialist.

• Run the weekly marketing team meeting.

• Keep the team’s calendar tight: who’s doing what, by when, for which campaign.

• Free the CMO to do strategy, brand, top-line partnerships, and the rest of his founder workload.

• Partnerships and brand collaboration inbound: triage, qualify, scope, and activate. You run anything below an agreed threshold end-to-end. Above it, the CMO signs off on brand fit and the relationship.

• Paid execution: the ads specialist designs the test plan and the strategy. You actually build the campaigns, brief the creative, manage budget pacing, and report on what’s coming back.

• Plan a recurring rhythm of community moments, a monthly social, a seasonal ritual, a member-only night, that gives our regulars a reason to come back. 

• Own the comms wrap around every event: invites, reminders, day-of messaging, post-event follow-up, capture into the lifecycle programme. Coordinate the moving parts, supplier briefs, partner activation.

• Treat every event as a campaign. Measure attendance, repeat-visit conversion, member sign-ups,  performance of  captured content.

• Have an oversight of partner-led events (run club mornings, hospitality collabs, brand co-hosts), and build successful partner relationships.

Just as importantly, here’s what is not your job so you can spend your time where it matters:

• Marketing strategy and priorities. CMO sets the direction and the priorities. You translate them into plans.

• Brand identity and creative direction. CMO and the designer own the brand. You execute against the guidelines, not redefine them.

• Creative production. The designer makes the things; the videographer shoots them. You brief them and write the copy.

• Social channels and content strategy. CMO owns the social account; the outsourced social strategist runs the rhythm. You feed it via campaign moments.

• Paid strategy and testing methodology. That sits with the ads specialist.

• ESP audited and a v1 lifecycle programme live in market — welcome, post-visit, and win-back flows running.

• The new-location launch campaign was briefed, planned, and ready to go to market.

• Membership launch campaign in development with a clear go-to-market plan.

• A monthly marketing report Dan looks forward to reading, not dreads.

• The designer is back to 100% creative work.

• CMO is meaningfully out of the day-to-day marketing weeds — fewer Slack pings, more strategic time.

• Five or more years in marketing, with at least two owning a full campaign lifecycle, end-to-end.

• Hospitality, wellness, lifestyle, or D2C consumer brand background. Local Dublin and Irish market knowledge is a plus.

• Hands-on experience using Klaviyo (or equivalent platforms, e.g.HubSpot, advanced Mailchimp, Iterable). Proven track record of building lifecycle programmes from scratch, not just sending newsletters.

• Experience running at least one launch end-to-end; a new product, a new location, or a new brand. You can walk us through what you did and what it returned.

• Ability to handle responsibilities at multiple levels at the same time, while working as part of a small team,  without the need to have a layer underneath to get things done.

• Strong ability to analyse the campaign data and provide clean metrics on performance and ROI. 

• Comfortable running the brief and execution of paid campaigns (Meta, Google) without an agency holding your hand.

• Good copy instincts with ability to write clean and effective content. 

• Proven track record of successfully integrating AI tools into marketing activities. 

• Full clean irish driving license and unlimited access to a vehicle.

• Based in Ireland with the ability to work from the office in Dublin 2.  

• Right to work in Ireland without restrictions (Work Permit Sponsorship is not available).
  
  

The Hot Box is one of Ireland's most loved wellness experiences — a network of handcrafted sauna destinations built around the simple belief that slowing down, sweating it out, and connecting with others is good for the soul. Founded in 2021 from a homemade sauna trailer on the banks of the River Boyne, we now operate across 8 unique locations with more on the way. Our guests aren't elite athletes — they're everyday people who have made the Hot Box part of their routine: a ritual for releasing stress and finding community. We are growing fast, and we want to grow our community just as intentionally as we grow our locations. We are guided by Ambition, Honesty and focus on Quality in what we do and how we work.

Job Title:               Marketing Manager

Reporting to:        Chief Marketing Officer

Location:               66 Baggot Street Lower, Dublin, D02 FK85

Contract type:      Full Time, Permanent

Working hrs:         40 hrs per week, office hours with flexibility to work some evenings and weekends

Work model:         Office based, min. 4 days per week