Thefloridapanthers22d ago

Director, Group Sales

United Statesexecutive

OtherDirector

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Quick Summary

Requirements Summary

5+ years of experience in ticket sales, group sales,

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OtherDirector

The Florida Panthers are seeking a driven, strategic, and results-oriented leader to serve as Senior Manager or Director of Group Sales. This individual will be responsible for leading the Group Sales team to achieve and exceed revenue goals across multiple verticals, while building innovative programs that deepen community engagement and expand the Panthers’ reach throughout South Florida.

This role will play a critical part in connecting the game of hockey to new audiences through youth hockey initiatives, affinity-based communities, corporate ticket packages, and large-scale group experiences. The ideal candidate is both a strong sales leader and a creative thinker who can develop impactful programs while holding a team accountable to high performance standards.

Specific duties include but are not limited to:

Lead and execute the Group Sales strategy to drive revenue across:
- Youth Hockey programs and associations
- Affinity groups (schools, nonprofits, cultural organizations, alumni groups)
- Corporate outings and hospitality experiences
- Group concert sales and arena events
- Theme nights and specialty ticket packages
Develop and implement innovative group products that align with organizational priorities and fan engagement goals
Forecast, track, and report on sales performance, ensuring alignment with overall ticketing and revenue targets
Collaborate with Ticket Sales, Premium Sales, and Service teams to maximize cross-sell and upsell opportunities
Develop theme nights and ticket packages that resonate with targeted audiences and drive incremental revenue
Lead group sales strategies tied to concerts and non-hockey events at Amerant Bank Arena
Lead, coach, and develop a team of Group Sales representatives and managers
Oversee the execution of group experiences to ensure a seamless and high-quality game-day experience

Requirements

~1 min read

5+ years of experience in ticket sales, group sales, or sports/entertainment sales leadership
Proven track record of driving revenue and leading high-performing sales teams
Strong understanding of group sales strategy, product development, and fan engagement
Experience working with youth sports organizations, community groups, and/or corporate clients preferred
Exceptional leadership, communication, and organizational skills
Data-driven mindset with the ability to translate insights into actionable strategies
Ability to thrive in a fast-paced, high-demand environment

This is an exempt position. Must be able to work flexible hours, including nights, weekends, and holidays as needed.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.