Principal Growth Marketer

We’re hiring a Principal Growth Marketer to take ownership of critical growth levers and build the systems that will scale pipeline in Tines’ next phase of growth.

This role sits at the intersection of acquisition, pipeline generation, and growth systems, and will play a key role in defining how growth operates at Tines.

You will improve paid acquisition performance, strengthen how marketing drives and converts pipeline in partnership with SDRs, expand inbound growth, and build effective lifecycle journeys—while improving how we measure and optimize performance across the funnel.

You’ll work closely with Marketing, SDR, and RevOps to improve how pipeline is generated, measured, and converted.

• Lead the strategy and execution of paid acquisition across search, social, and emerging channels
• Lead a comprehensive audit and reset of performance, improving targeting, channel mix, and efficiency
• Partner with our paid media agency to optimize performance across paid channels
• Partner with RevOps to improve funnel visibility, tracking, and reporting
• Establish a clear performance framework, including targets, measurement, and optimization strategy
• Drive improvements in cost efficiencies, conversion rates, and pipeline contribution

• Partner with SDR leadership and Pipeline Programs to improve conversion from lead to opportunity
• Drive accountability for follow-up on marketing leads, ensuring prioritization, routing, and speed-to-lead in partnership with SDR leadership and RevOps
• Operationalize intent and behavioral signals to create a signal-driven outbound engine—building workflows that enrich, prioritize, and activate high-intent accounts, and significantly increase the impact and efficiency of SDR outreach
• Partner with SDR and Pipeline Programs teams to identify opportunities for improved automation, tooling, and enrichment

• Partner with our Web Marketing Manager to shape and evolve SEO and website growth strategy
• Contribute to scaling programmatic SEO, AEO, and GEO initiatives with GrowthX, expanding how Tines captures demand across both traditional and AI-driven discovery channels
• Bring a performance and experimentation lens to the website, partnering on landing page and on-site testing across conversion paths, messaging, and UX
• Build and optimize lifecycle marketing and onboarding journeys to improve nurturing, activation, and progression to pipeline
• Improve conversion performance across inbound channels and key website journeys

• Own the development of marketing attribution, funnel visibility, and performance measurement
• Define the strategy for funnel instrumentation, attribution, and performance measurement, in partnership with RevOps
• Lead the evaluation and implementation of tools (e.g., HockeyStack, Funnel.io) to enable accurate, end-to-end visibility into channel performance and customer journeys
• Translate insights into a structured experimentation roadmap across channel performance, conversion, and funnel progression
• Establish a consistent experimentation cadence and drive measurable improvements in conversion rates, attribution accuracy, and pipeline efficiency

• Identify and build high-leverage systems that improve how marketing and SDR teams operate
• Apply automation and AI to improve workflows, speed of execution, and targeting
• Evaluate and introduce new tools and technologies to enhance GTM performance
• Improve data enrichment, signal quality, and personalization through better systems and integrations
• Focus on creating systems that compound over time and improve how pipeline is generated and converted

• Introduce tools, frameworks, and workflows that increase the technical sophistication of the marketing team
• Enable marketers to better leverage data, automation, and experimentation in their day-to-day work
• Act as a partner across the team to elevate modern growth practices
• Help embed a more systems-oriented, performance-driven approach to execution

• Proven experience owning and scaling paid acquisition in a B2B SaaS environment
• Strong track record of improving funnel performance, attribution, and conversion rates
• Experience working closely with SDR teams and pipeline generation programs
• Experience operationalizing intent data, enrichment, and signal-based workflows
• Experience building or optimizing lifecycle marketing and onboarding journeys
• Experience working with or implementing marketing attribution and analytics tools
• Deep familiarity with modern marketing, data, and automation tooling
• Experience applying automation and AI to marketing or GTM workflows
• Strong analytical mindset with the ability to translate data into actionable strategies
• Ability to operate strategically while remaining hands-on in execution
• Comfortable working cross-functionally across Marketing, Sales, and RevOps

This role will play a key part in defining how Tines scales its growth engine in the next phase of the company.

You’ll improve pipeline generation today while building the systems, data infrastructure, and experimentation capabilities that allow growth to compound over time.

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