Freelance Marketing Specialist (16 hrs/week)

Freelance Marketing Specialist (16 hrs/week)

Focus: Pipeline, Performance & Marketing Operations

This freelance role supports regional growth by driving pipeline generation, ensuring structured campaign execution, and maintaining strong marketing operations and performance visibility. The role works closely with global marketing teams, sales, and external partners to ensure efficient, data-driven execution.

Description of the company 

Top Employers Institute is the global authority on recognising excellence in People Practices. We help accelerate these practices to enrich the world of work. Through the Top Employers Programme, participating companies can be certified and recognised as an employer of choice. The Certification is awarded to organisations based on the participation and results of the HR Best Practices Survey covering six HR domains consisting of 20 topics such as People Strategy, Work Environment, Talent Acquisition, Learning, Diversity & Inclusion, and Wellbeing.  

In 2026, Top Employers Institute certified nearly 2,500

organisations in 131 countries/regions. These certified Top Employers positively impact the lives of over 14 million employees globally. Top Employers Institute. For a better world of work.

1. Pipeline Generation & Campaign Execution

• Execute demand generation campaigns across email, marketing automation, and inbound channels
• Translate campaign plans into structured execution within Salesforce and Account Engagement (Pardot)
• Build and manage lead nurturing flows to support funnel progression
• Ensure alignment between campaign setup, targeting, and regional commercial priorities
• Coordinate with internal teams and agencies to deliver campaigns on time and to brief
• Support continuous improvement of lead quality and conversion through testing and iteration
  

2. Performance Monitoring & Optimisation

• Monitor campaign and funnel performance across channels and dashboards
• Analyse key metrics (conversion rates, lead quality, engagement) and identify optimisation opportunities
• Drive data-informed improvements to campaigns, nurturing flows, and channel performance
• Establish and track performance benchmarks to support continuous improvement
• Apply automation and AI tools to improve execution efficiency, reporting, and insight generation
• Support regular performance reviews with clear insights and actionable recommendations

3. Marketing Operations & Systems Excellence

• Ensure consistent and reliable use of Salesforce and Account Engagement (Pardot)
• Maintain campaign structure, naming conventions, and operational hygiene
• Monitor data quality, segmentation accuracy, and system integrity
• Support accurate reporting and dashboard maintenance for campaign and funnel performance
• Ensure proper campaign-to-sales handover and lead flow processes
• Collaborate with internal stakeholders (Sales, RevOps, Marketing) to ensure smooth execution and alignmen

4. Budget & Stakeholder Coordination

• Support budget tracking and allocation in collaboration with the Marketing Director and Regional Director
• Ensure campaign execution aligns with budget expectations and ROI objectives
• Coordinate with internal teams and external partners to ensure efficient delivery
• Provide visibility on performance, risks, and optimisation opportunities to key stakeholders
  

Profile

• 2–5 years' experience in B2B demand generation, marketing operations, or performance marketing
• Hands-on experience with Salesforce and Pardot (or similar CRM/automation tools)
• Strong analytical mindset with ability to translate data into actions
• Experience executing multi-channel campaigns (email, paid, inbound)
• Comfortable working in a structured, performance-driven environment
• Proactive, detail-oriented, and able to manage multiple stakeholders remotely

 Success looks like

• Campaigns are consistently executed with strong structure and data integrity
• Clear visibility on pipeline performance and funnel progression
• Measurable improvements in conversion rates and lead quality
• Efficient use of systems, automation, and data to scale execution
• Strong alignment between marketing execution and sales follow-up

Top Employers Institute

Top Employers Institute is an Equal Opportunity Employer. We respect and celebrate each other’s differences. We know that a diverse workforce enhances our success. We are conscious that having the freedom to be yourself is the basis of sustainable growth. To us, it doesn’t matter where you were born, what you believe in, how old you are, what you look like, or who you love. We actively promote and depend on the diversity of thought, skills, and capabilities in our project teams to serve our international consumer base in the best way possible. We believe that different perspectives and backgrounds actually lift Top Employers Institute to new heights and increase our way of thinking for a better world of work. Join us, as there is a place for you here!

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