Marketing Manager, Demand Generation

Location: Chicago/Remote

• Own demand generation strategy and execution across paid, organic, email, content, and web – with a clear focus on pipeline contribution.
• Build and manage full-funnel programs that move prospects from awareness through to qualified opportunity, with defined KPIs at each stage.
• Partner with sales to align on ICP, lead quality, follow-up sequencing, and pipeline targets.
• Develop and maintain marketing attribution reporting; hold marketing accountable to sourced and influenced revenue.
• Drive content and messaging strategy in support of demand programs — including landing pages, nurture sequences, case studies, and sales enablement materials.
• Manage marketing tech stack and campaign tooling to ensure clean data, accurate tracking, and efficient execution.
• Manage external agencies and vendors to extend execution capacity where needed.
• Support planning and execution of industry events and conferences tied to pipeline goals.

• 4+ years of B2B SaaS marketing experience, with a track record of owning demand generation programs and pipeline targets.
• Deep understanding of full-funnel marketing — from top-of-funnel acquisition through mid-funnel nurture and sales handoff.
• Hands-on experience with marketing automation, CRM, and attribution tools (HubSpot, Salesforce, or similar).
• Strong analytical skills; comfortable pulling reports, interpreting funnel data, and adjusting strategy based on what's working.
• Experience partnering directly with sales teams and aligning marketing activity to revenue goals.
• Excellent written and verbal communication skills.
• Highly organized, resourceful, and able to manage competing priorities in a fast-moving environment.