Wholesale Marketing Manager

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.

We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast, grow fast, and help you do the same.

🤝 Be part of a dynamic, diverse, and talented global team.

🌍 100% Remote, USD competitive salary, paid time off, and more.

We are looking for a innovative and proactive wholesale marketing manager to lead the retail and wholesale marketing organization for Trafilea’s brands—Shapermint and Truekind—across North America and internationally to drive sell-through, brand equity, and retail expansion.

You will own the strategy, planning, and execution of integrated 360° campaigns across freestanding retail, wholesale accounts, and on-air channels. This role ensures marketing excellence and brand consistency across all physical and digital retail environments, driving measurable impact on revenue and brand performance.

1. →

   Manage, mentor, and evaluate the Brand Marketing Manager and supporting specialists.

2. →

   Develop and execute 360° campaigns integrating OOH, influencer, in-store, and digital tactics.

3. →

   Support freestanding store launches with playbooks, launch plans, and evaluations.

4. →

   Ensure creative and merchandising alignment with brand positioning and retailer guidelines.

5. →

   Monitor sell-through, traffic lift, and digital performance metrics for all campaigns.

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   Own retail marketing budget allocation, including co-op spend and production costs.

7. →

   Implement AI-driven tools for campaign tracking and creative optimization.

8. →

   Project & campaign reporting for senior leadership