Field and Events Manager, East

TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance. TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR. Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles. A Brief Overview The Field and Events Manager is an individual contributor responsible for driving pipeline and revenue growth within an assigned region (East or West) through localized field marketing, events, partnerships, and regionally aligned demand programs. This role serves as the primary marketing point of contact for Regional Heads and Area leaders, translating national campaigns, account‑based strategies, and brand initiatives into locally relevant, sales‑aligned execution. The Manager partners closely with Sales, Demand Generation, and central Marketing teams to deliver field programs that support regional revenue targets while maintaining consistency with the TriNet brand. What you will do * Regional Pipeline & Revenue Support * Own regional field marketing contribution to pipeline and revenue, supporting regional and area‑level sales targets * Act as the primary marketing liaison for Regional Heads and Area sales leaders, aligning marketing efforts to regional priorities and forecasts * Participate in territory planning, target account discussions, and pipeline reviews, providing marketing input and insights * Local Region Strategy & Execution * Develop and execute local region marketing plans that align to sales goals, priority segments, competitive dynamics, and market conditions * Translate national campaigns and account‑based marketing programs into effective, localized strategies and execution * Adjust messaging and activation approaches to address local buyer needs while preserving brand consistency * Field Events & Campaign Activation * Execute and support regional and local events, including partner events, community activations, field programs, and sales‑supported experiences * Partner with Events, Demand Generation, and Content teams to ensure event messaging, promotion, and follow‑up align to pipeline goals * Gather regional insights from events and campaigns to inform optimization and future planning * Community & Partner Marketing * Build and support local community partnerships, sponsorships, and co‑marketing initiatives with TriNet partners, brokers, and associations * Activate partner and community programs that strengthen TriNet’s regional presence and credibility * Brand & Messaging Alignment * Ensure consistent TriNet brand and messaging across all regional programs, events, and partnerships * Apply national positioning and creative frameworks with local relevance and market nuance * Insights, Feedback & Optimization * Provide regional insights on campaign performance, market dynamics, and competitive activity to central marketing teams * Track and assess the effectiveness of regional field marketing efforts against pipeline and engagement objectives * Support continuous improvement through feedback loops with Sales, Demand Generation, and Events teams * Performs other duties as assigned * Complies with all policies and standards Education Qualifications * Bachelor's Degree marketing, marketing management or related field or equalvant experience. required Experience Qualifications * Typically 6+ years Experience in field marketing, regional marketing, demand generation, or related B2B marketing roles preferred * Experience partnering directly with sales teams to support pipeline and revenue outcomes Skills and Abilities * Strong understanding of field marketing and localized demand generation * Ability to translate national strategy into effective regional execution * Comfortable engaging with senior sales stakeholders and influencing without authority * Strong communication, organization, and project management skills * Analytical mindset with the ability to assess performance and apply insights to improve results * Adaptability in fast‑paced, regionally diverse market environments Travel Requirements Up to 25% Work Environment * Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions. The preferred location for this role is Atlanta, GA, and the salary range for this location is $89,600.00 to $179,200.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered for remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience. A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan. Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program. Please click the following link for detailed information about our benefits offerings: https://www.trinet.com/documents/blt5b61a1040aae1904 Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity. TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.