Sr CRM Marketing Specialist

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

We’re looking for a highly technical CRM marketer to design, build, and optimize sophisticated lifecycle programs across multiple channels.

You’ll serve as a Braze subject matter expert, owning the end-to-end execution of CRM programs—from audience segmentation and journey architecture to personalization, experimentation, and technical troubleshooting.

The ideal candidate is equally comfortable architecting complex Braze Canvases, building Content Card experiences, writing advanced Liquid personalization logic, and solving technical problems independently.

Experience with SMS and WhatsApp is a plus as we continue to expand our omnichannel capabilities.

• Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes.

• Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences.

• Modernize existing journeys through structured experimentation and continuous optimization.

• Serve as a Braze subject matter expert.

• Build and manage Campaigns, Canvases, and Content Cards.

• Create advanced personalization using Liquid.

• Configure dynamic content, audience segmentation, and behavioral triggers.

• Investigate and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance.

• Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues.

• Proactively identify risks and implement scalable solutions.

• Design A/B tests with clear hypotheses and measurable success criteria.

• Analyze performance data to improve audience targeting, customer journeys, and content effectiveness.

• Share insights and recommendations with stakeholders.

• Collaborate closely with Product Marketing, Product, Analytics, Engineering, Creative, Sales, and Customer Success teams.

• Translate business goals into effective CRM strategies.

• Act as a trusted CRM expert and strategic partner across the organization.

• 5+ years of CRM, lifecycle marketing, or marketing automation experience, preferably in a B2B environment.

• 3+ years of hands-on Braze experience.

• Deep expertise building and managing Braze Canvases.

• Advanced proficiency with Liquid personalization.

• Experience designing complex lifecycle automation programs.

• Strong technical troubleshooting and problem-solving skills.

• Strong analytical and experimentation skills.

• Excellent project management and communication skills.

• Ability to work independently in a fast-paced, highly cross-functional environment.

• Experience with SMS and/or WhatsApp programs.

• Working knowledge of SQL.

• Experience working with APIs, customer data platforms (CDPs), or data warehouses.

• Experience supporting global and multilingual campaigns.

• Familiarity with AI tools and applying AI to CRM workflows.

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset 

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. 

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. 

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

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