Editorial Manager

Typeform is a refreshingly different form builder. We help over 150,000 businesses collect the data they need with forms, surveys, and quizzes that people enjoy. Designed to look striking and feel effortless to fill out, Typeform drives 500 million responses every year—and integrates with essential tools like Slack, Zapier, and Hubspot.

We’re looking for an Editorial Manager to own and elevate Typeform’s editorial storytelling across channels and formats.

Today, editorial shaping and long form storytelling are spread across multiple people and external partners, which makes it difficult to scale quality, consistency, and narrative cohesion. This role changes that.

You will become the editorial owner across thought leadership, research reports, newsletters, SEO content, product storytelling, and campaign narratives. You’ll help Typeform tell clearer, smarter, and more differentiated stories in an increasingly crowded AI market.

This role sits within the Brand & Creative organization and partners closely with Brand, Product Marketing, Social, PR, Product, and Growth teams. You’ll combine strong editorial judgment with hands on execution, helping shape ideas into compelling narratives while building the systems and workflows that allow content to scale without sacrificing quality.

This is a high ownership role for someone who loves storytelling, has strong editorial instincts, and knows how to turn complexity into clarity.

• Own Typeform’s editorial roadmap and calendar across newsletters, blogs, reports, thought leadership, and long form storytelling
• Lead editorial direction across campaigns, product storytelling, research content, and executive thought leadership
• Act as the primary editor and final quality reviewer for key written content across the business
• Shape complex ideas, data, and product narratives into clear, engaging, and differentiated stories
• Establish editorial standards, workflows, and review processes that improve consistency and scalability
• Manage freelancers, agencies, and external writers, providing direction, feedback, and quality control
• Partner closely with Brand, Product Marketing, PR, Product, and Growth teams to align storytelling across channels
• Support SEO and product led content initiatives as we expand content production at scale
• Help build repeatable systems for AI assisted editorial workflows while maintaining a high quality bar
• Identify storytelling opportunities based on audience insights, performance data, market trends, and product direction

• Significant experience in editorial, content strategy, journalism, brand storytelling, or content marketing roles
• Exceptional writing and editing skills across long form content, reports, newsletters, thought leadership, and digital content
• Strong editorial taste and the ability to identify what makes storytelling clear, credible, and compelling
• Experience shaping narratives for technology, SaaS, AI, product, or B2B audiences
• Ability to translate technical or product concepts into human centered stories
• Experience managing external writers, agencies, or editorial contributors
• Strong stakeholder management skills and confidence partnering with senior leaders
• Comfort working in fast moving environments with shifting priorities
• Experience using AI assisted workflows and modern content tools thoughtfully and effectively
• Strong organizational skills with the ability to manage multiple projects simultaneously

• Experience working with proprietary research, surveys, or data driven storytelling
• Background in media, publishing, martech, adtech, or SaaS
• Experience partnering closely with PR and Communications teams on earned media narratives
• Experience supporting executive LinkedIn thought leadership or ghostwriting
• Familiarity with tools like Notion, Figma, Canva, Miro, and Webflow