Director of Integrated Marketing and Strategic Communications

Administration (Non-Classified)

No

Regular

No

University of Arkansas at Pine Bluff

Reporting to the Chief of Staff, the Director of Communications will assist in guiding the strategy for all communications, website, and public relations messages to consistently articulate the mission of the university. Through enhancing the UAPB brand, the Director of Communications will ensure that UAPB is viewed as the primary source, disseminator, and conduit of educational information within the region, and link with media resources to grow the institutional impact of UAPB.
Responsibilities
• Develop, implement, and evaluate the annual communications plans across the university’s audiences in collaboration with UAPB’s alumni, donors, and constituents
• Works with administration, faculty, staff, students, alumni, and the university’s marketing and communications firm (The Design Group) to distribute news of significance to the UAPB community.
• Reports UAPB news through press releases and regular contacts with media organizations.
• Manage the development, distribution, and maintenance of all print and electronic needs including, but not limited to, UAPB Magazine, newsletters, brochures, online content, and assist in supporting the UAPB website
• Work in collaboration with external and internal resources to grow UAPB messaging, website, and administrative coordination
• Coordinate public relations maintenance—ensure new/consistent information (article links, stories, and events) is posted regularly
• Track and measure the level of engagement within the network over time
• In conjunction with the Office of Institutional Advancement, manage communication needs and directives established by the Office of The Chancellor and the University system.
• Collaborates with other Communications Offices throughout the university, including UAPB Athletics and College of Agriculture. Manage all media contacts as needed.

UAPB is seeking an accomplished Director with 5-10 years of communications experience, ideally in a role that reflects a broad skill set in print and electronic communications.  A background working for, and in conjunction with, television, newspaper, and or online publications is a plus.  Stronger candidates will possess a background in areas such as website content development, newsletters, and digital communications. The ability to work across multiple platforms simultaneously, and to take knowledge and transform it into exciting and useful messages, and disseminate it to a diverse audience base is critical.

Specific requirements include:

• Highly collaborative style; experience developing and implementing communications strategies
• Excellent writing/editing and verbal communication skills
• A strong track record as an implementer who thrives on managing a variety of key initiatives concurrently
• Relationship builder with the flexibility and finesse to "manage by influence"
• High energy, maturity, and leadership with the ability to serve as a unifying force and to position communications discussions at both the strategic and tactical levels
• Sincere commitment to work collaboratively with all constituent groups, including staff, board members, volunteers, donors, program participants, and other supporters
• Self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives
• Background and skill sets that show an understanding of, and sensitivity to, the changing marketing and communications dynamics in a diverse and highly technological environment.

The University of Arkansas at Pine Bluff may conduct pre-employment background checks on certain positions for applicants being considered for employment.  The background checks may include a criminal background check and a sex offender registry check.  Required checks are identified in the position listing.  A criminal background check or arrest pending adjudication information alone shall not disqualify an applicant in the absences of a relationship to the requirements of the position.  Background check information will be used in a consistent, non-discriminatory manner consistent with the state and federal law. 

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University’s Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

Commensurate with education and experience

Cover Letter/Letter of Application, List of three Professional References (name, email, business title), Resume

Ms. Sharron Williams
Employment Manager
Human Resources
University of Arkansas at Pine Bluff
1200 North University Drive
Pine Bluff, AR 71601
Phone: (870)575-8403
williamssm@uapb.edu

All application materials must be uploaded to the University of Arkansas System Career Site https://uasys.wd5.myworkdayjobs.com/UASYS  

Please do not send to listed recruitment contact.

N/A

N/A

N/A