Customer Advocacy Specialist

Working closely with Customer Marketing Managers, Sales, and Customer Experience, you ensure that customer advocacy is activated quickly, accurately, and in alignment with business priorities. Reference Request Management & Fulfillment Manage the intake and triage of customer reference requests from Sales and BDR teams Coordinate and fulfill reference requests, including scheduling calls, securing approvals, and preparing participants Ensure timely, high-quality delivery of references aligned to deal needs Maintain clear communication with Sales on request status and timelines Support prioritization of requests based on guidance from Customer Marketing Managers and an established prioritization framework Manage the intake and processing of customer referrals Coordinate referral routing to Sales and ensure proper follow-up Support execution of referral and peer review (G2, Gartner) outreach and campaigns Ensure data quality and consistency across systems and tools Support tagging, segmentation, and searchability of advocacy pools Execute and maintain workflows for: Support the rollout and adoption of tools that enable self-service access for Sales Serve as a primary point of contact for customer advocates during reference and referral activities Ensure a positive, professional, and well-coordinated experience for participating customers Manage communications, confirmations, and follow-ups with advocates Help maintain strong, ongoing relationships with customer participants 1+ years of experience in marketing, customer programs, operations, or related roles Strong organizational and coordination skills with high attention to detail Ability to manage multiple requests and deadlines in a fast-paced environment Experience working with internal stakeholders such as Sales or Customer Success is a plus Process-oriented mindset with a focus on accuracy and efficiency Strong communication skills, both written and verbal