Sr Director Portfolio Marketing

Portfolio & Platform Narrative Own UKG's platform-level positioning, messaging architecture, and value proposition across a multi-product portfolio Define the "why, for whom, and why now" of UKG's Workforce Operating System and Workforce AI Create differentiated narratives that clearly explain complexity why large enterprises operate differently and why UKG matters Develop ROI and business value frameworks that support both marketing and sales conversations Ensure messaging reflects how buying decisions are actually made not just by IT, but across the business Build scalable "base play kits" that Demand Gen, Digital, and Sales can activate globally Ensure portfolio messaging consistency while allowing flexibility for speed and iteration Enable the field with clear, outcome-driven narratives and plays Lead major product, platform, and innovation launches to awareness and demand Align launches to existing portfolio narratives and GTM priorities Create launch briefs that clearly articulate narrative, audience, use cases, and commercial impact Establish clear ownership and ways of working across Portfolio Marketing, Product Marketing, and Demand Generation Influence peers and senior stakeholders without formal authority Prioritize high-impact work and maintain focus amid noise and change You are a senior, enterprise B2B marketer who thrives in complexity and ambiguity. You think like a business leader, not just a marketer, and you know how to translate sophisticated technology into compelling, buyer‑relevant stories. 10+ years of experience in Portfolio Marketing, Solutions Marketing, or Product Marketing within B2B SaaS Minimum 5 years of people leadership experience, including hiring, coaching, and performance management Demonstrated ownership of portfolio‑ or platform‑level messaging across multiple products or solutions Experience supporting enterprise go‑to‑market motions, including complex buying groups and long sales cycles Proven partnership with Sales, Product, and Demand Generation teams to support pipeline and revenue outcomes Experience marketing a multi‑product, platform‑based portfolio Experience developing messaging frameworks, solution narratives, and value propositions used in campaigns and sales enablement Background in business applications technology (e.g., HCM, ERP, CRM, CX, financial systems); infrastructure‑only backgrounds excluded Track record of influencing senior stakeholders and peers without direct authority Prior exposure to HR, workforce management, or people technology Experience translating horizontal platform capabilities into vertical or industry‑specific narratives Demonstrated impact on revenue metrics (pipeline creation, win rates, deal size, sales cycle velocity) Experience leading or supporting global or distributed teams Familiarity with AI‑enabled products or applying AI to marketing workflows and content development Experience supporting organizations through significant growth or transformation (IPO, acquisition, portfolio expansion) External credibility such as speaking engagements, published thought leadership, or industry visibility Bachelor's degree or equivalent professional experience