Senior Vice President, Marketing

• Scale a mission-driven marketing function at a $100M ARR health technology SaaS company at a pivotal growth stage.
• Build a more predictable pipeline engine (efficiency, conversion, and forecasting rigor).
• Strengthen category narrative and trust in a complex healthcare buying environment.
• Deepen lifecycle marketing to improve adoption and retention and expand customer advocacy.

• →Define and lead the marketing strategy aligned to company growth goals (pipeline, ARR, retention/NRR).
• →Own marketing planning, budgeting, scorecards, and executive reporting.
• →Establish operating rhythms with Sales, Product, and Customer Success (SLAs, pipeline reviews, launch readiness).

• Build and optimize multi-channel demand programs (ABM, performance, field/events, partners, content).
• Partner with Revenue Operations to improve lead flow, scoring, routing, and attribution.
• Own marketing-sourced pipeline targets and ROI.

• Define a compelling, differentiated narrative that builds trust and credibility in the market.
• Develop and lead an integrated messaging strategy across web, content, campaigns, sales assets, and executive communications.
• Lead PR/comms strategy, thought leadership, and analyst relations.
• Lead a structured internal communications strategy that drives alignment, transparency, and engagement across cross-functional teams, reinforcing company vision and strategic priorities in partnership with executive leadership.

• Own buyer personas, positioning, packaging/offer strategy (in partnership with Product/Revenue leaders), and launch orchestration.
• Translate product capabilities into clear value propositions and enablement for Sales and CS.
• Establish competitive intelligence and messaging discipline across segments.

• Build lifecycle programs that improve onboarding, product adoption, renewal readiness, and advocacy.
• Partner with Customer Success on retention drivers and churn reduction initiatives.
• Scale customer proof: case studies, references, CABs, community, referrals.

• Lead, coach, and develop a high-performing team and leadership bench.
• Build the right org design across demand gen, product marketing, lifecycle/customer marketing, comms/content, and marketing ops.
• Set, communicate, and reinforce clear priorities to drive focus, alignment, and disciplined execution across all marketing functions.

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.

Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.

Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.

Paid Parental Leave

Adoptive parents are included.

Join our ERGs to connect and engage with colleagues, like Military Veterans

We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.

Enjoy matching, immediate vesting and financial wellness resources