Assistant Director of NIL [Name, Image, & Likeness] Operations

The University of Connecticut is seeking applications and nominations for the position of Assistant Director of NIL Operations. This position will work with the Associate Athletic Director of Strategic Initiatives to support all efforts surrounding NIL, including identifying branding strategies for student-athletes to better help them understand their personal brand through NIL, with content and educational materials, as well as assisting with the management and execution of NIL opportunities for all student-athletes.

• →Support the day-to-day operations and development of the athletic department’s NIL strategy, programming, and student-athlete initiatives.
• →Assist student-athletes with personal brand development, social media strategy, and NIL education opportunities.
• →Build and maintain relationships with brands and local businesses to help facilitate NIL opportunities.
• →Collaborate with Learfield, corporate partners, licensing, and other affiliates on NIL projects.
• →Support recruiting efforts by communicating NIL resources and opportunities available to prospective student-athletes.
• →Assist the compliance office with managing NIL disclosures and tracking partnerships.
• →Main point of contact for all NIL-related events and operations.
• →Work with student-athletes (& their agents) on external third-party deals.
• →Work with athletic leadership on the execution of NIL deals that have been sold/committed.
• →Attend and lead all production calls with third-party rentals that are using our facilities/student-athletes in NIL deals.
• →Coordinate and track the obligations of all of our student-athletes related to their NIL deliverables.

• Bachelor’s degree in Sport Management or related field.
• At least 4 years of previous experience within an intercollegiate athletic department (within the past five years).
• Demonstrated knowledge of Name, Image & Likeness and its evolution in the college athletics space, including NIL policies in the collegiate landscape.
• Demonstrated knowledge of NCAA rules.
• Strong communication skills (written and verbal).
• Experience managing multiple projects and deadlines in a fast-paced environment.

• Master’s Degree.
• 2-4 years of working experience in collegiate athletics, sports marketing, NIL, brand partnerships, or athlete development.
• Division I athletics experience.
• Previous experience or demonstrated knowledge of working with student-athlete representatives.
• Possesses name, image and likeness philosophies consistent with that of the Division of Athletics and its NIL department.

This is a full-time, end-date position with the possibility of renewal subject to performance and funding. This position will require flexible and irregular hours. Relocation is not available. The University offers a competitive salary, outstanding benefits including employee and dependent tuition waivers at UConn, and a highly desirable work environment. For additional information regarding benefits, please visit UConn Health Benefits and explore the sections under the Benefits & Leaves and Engagement & Learning headers. Other rights, terms, and conditions of employment are contained in the collective bargaining agreement between the University of Connecticut and the University of Connecticut Professional Employees Association (UCPEA).

Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.

Please apply online at Faculty and Staff Positions, Search #499616 to upload a resume, cover letter, and contact information for three (3) professional references.

This job posting is scheduled to be removed at 11:55 p.m. Eastern time on June 12, 2026. 

All employees are subject to adherence to the State Code of Ethics.

All members of the University of Connecticut are expected to exhibit appreciation of, and contribute to, an inclusive, respectful, and diverse environment for the University community.

The University of Connecticut aspires to create a community built on collaboration and belonging and has actively sought to create an inclusive culture within the workforce. The success of the University is dependent on the willingness of our diverse employee and student populations to share their rich perspectives and backgrounds in a respectful manner. This makes it essential for each member of our community to feel secure and welcomed and to thoroughly understand and believe that their ideas are respected by all. We strongly respect each individual employee’s unique experiences and perspectives and encourage all members of the community to do the same. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

The University of Connecticut is an AA/EEO Employer.

Advertised: May 29 2026 Eastern Daylight Time
Applications close: Jun 12 2026 Eastern Daylight Time

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