Marketing Officer - Digital

The University of Tasmania acknowledges the Palawa/Pakana and Gadigal/Wangal people as the traditional custodians of the land, sea and waters of the areas upon which we live and work. We recognise their valuable contributions and deep connection to country and pay respect to Elders past and present.

• Drive digital campaigns that inspire future students
• Shape innovative digital marketing strategies with a collaborative, purpose-driven team
• Full time, ongoing role based in Hobart

The Marketing Officer – Digital is a critical member of the Recruitment, Engagement and Marketing (REM) team within Student Services and Operations, coordinating the development of high-quality, strategically aligned digital campaigns to attract prospective students to the University.

The role supports the planning and implementation of digital marketing strategies to attract potential students through various channels. The role is primarily focused on identifying effective digital campaigns, with a focus on generating high-quality leads and applications through targeted marketing and communications. 

• →Support the planning and execution of digital marketing strategies across various channels, including social media, search, and programmatic display advertising, to generate awareness, engagement, leads, and applications among prospective students.
• →Collaborate closely with other teams including Marketing Services, the Campaign team, Brand team, and agency partners on campus and remotely to ensure the effective delivery of digital campaigns.
• →Analyse data and report on digital campaign performance using relevant KPIs and metrics to make recommendations for improving future campaign activity.
• →Assist with coordinating campaign creative assets required for digital marketing campaigns.­

• A diploma level qualification in marketing/communication, and experience in a relevant field or an equivalent combination of experience and expertise in digital media and marketing.
• Proven ability to develop and execute effective marketing strategies and manage campaigns, preferably with experience in digital marketing or in the higher education sector.
• Good knowledge of digital advertising platforms such as Facebook Ads Manager, LinkedIn Ads, TikTok, Google Ads and data analytics and reporting tools such as Google Analytics and Data Studio to measure campaign performance.
• Demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Numeracy, analytical and data management skills with the ability to problem-solve.

Appointment to this role will be at HEO 5 and will have a total remuneration package of up to $105,665 comprising base salary within the range of $80,869 to $90,312 plus 17% superannuation.

• To apply online, please provide your CV and 1-2-page cover letter outlining your interest in the role, skills, capabilities and experience.  You do not need to separately address the success profile.
• For further information about this position, please contact Lam Le, Communications Channel Manager, Lam.Le@utas.edu.au
• Please visit https://www.utas.edu.au/jobs/applying for our guide to applying and details on the recruitment process.
• For current UTAS staff, in submitting your application, you acknowledge you have/intend to discuss your interest in this vacancy with your current manager and understand they may need to be contacted confidentially by the hiring manager as part of the assessment of your application.
• Please refer to the attached Position Description Below for full details.

 Position Description - 503871 - Marketing Officer - Digital.pdf

As part of our commitment to a safe and inclusive workplace, employment history and police checks may be conducted as part of the selection process.

To be eligible for this position, you are required to hold Australian or New Zealand Citizenship, permanent residency or a valid visa that enables you to fulfil the requirements of this role.

Advertised: 31 Jul 2026 Tasmania Standard Time
Applications close: 16 Aug 2026 Tasmania Standard Time

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