Sr. Product Marketing Manager

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution. In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities.

You’ll develop deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches. Partnering closely with Product, Sales, Marketing, and Customer Success teams, you’ll ensure the organization is equipped to build, market, sell, and support new and existing features leveraging AI to redefine how maintenance is done.

This role requires a mix of creativity and execution. You’ll write messaging and build assets that bring products to life, while staying hands-on with experimentation, iteration, and market feedback. The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment. This is an in-office role based in Los Angeles, with an expectation to be in office three days a week.

• →Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
• →Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
• →Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
• →Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
• →Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
• →Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
• →Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
• →Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
• →Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
• →Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals
  
  

• Bachelor's degree
• 4+ years of experience in product marketing in B2B SaaS
• Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
• Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
• Demonstrated ability to collaborate cross-functionally and drive alignment between teams
• Comfort with ambiguity, pace, and experimenting with new tools and processes
• Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
• Experience in product-led growth (PLG) environments is a plus
  
  

• Receptive to change – flexible, curious, and eager to test and learn
• Initiates action – takes ownership, drives toward results, and follows through
• Manages workload – prioritizes well, solves problems, and makes timely decisions
• Technically proficient – comfortable working with complex products and technical teams
• Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
• Communicates ideas – clearly articulates thinking and listens with intent
• Works collaboratively – builds strong relationships and fosters a positive team environment
• Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
• Embraces innovation – open to experimentation and new ways of working, especially with AI
• Acts as a good citizen of UpKeep

When applying, we encourage you to include a brief note with your application addressing one of the following prompts. This helps us get to know you beyond your resume and better understand your approach to product marketing:

• Share a product or feature you’ve launched—how did you measure its success and what impact did it have?
• Highlight a way you’ve successfully used AI or automation in your work to move faster or more efficiently.