Associate Director, Performance Marketing

We are seeking an Associate Director, Performance Marketing to serve as a cross-channel Performance Marketing expert across a portfolio of clients. This role will translate brand strategy and business goals into high-performing digital ads focused on driving conversions across owned, retail, and e-commerce channels. This role will work cross-functionally with Business Intelligence, Client Services, and clients to serve as the expert in digital e-commerce strategy, activation, and measurement.

• →Develop and lead integrated performance marketing strategies, combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok Shop.
• →Implement technical solutions, including deep linking, to create a seamless, high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaigns.
• →Serve as the subject matter expert for emerging social commerce platforms, leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environments.
• →Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolve.
• →Own and manage media budgets, utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channels.
• →Support with the continuous optimization of social commerce and catalog campaigns, ensuring product feeds are accurate, complete, and tailored for each channel's specific advertising needs.
• →Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators and external stakeholders.
• →Create Playbooks & Principles to influence overall strategies at scale & educate internal and client stakeholders.

• 6+ years of professional experience with performance marketing strategy, execution, and measurement across paid social, programmatic, YouTube, and Google Ads
• 3+ years of professional experience with developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites, major retail partners, and emerging social commerce platforms
• Experience developing strategies and executing TikTok Shop and other emerging social commerce platform campaigns
• Strong understanding of measurement and attribution solutions across paid social, programmatic, YouTube, Search, etc., ensuring digital campaigns can prove ROAS across both owned and retail sites
• Strong storytelling and influence ability to internal and external partners, and senior leaders (VP, GM level)
• Strong motivation in a fast-paced environment with a bias for action
• Ability to effectively work independently as well as collaboratively across multiple functions
• Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing
• Highly organized with strong accountability for timelines, deliverables, and campaign performance
• Proficient in Google Workspace preferred
• Fluent in English, both spoken and written

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.