Senior Product Marketing Manager

VSCO (pronounced vis–co) is a complete photography platform—editing tools, portfolio sites, client workflows, and community—that helps photographers hone their craft, grow their network, and build a photography business on their terms.

Our mission is simple: to close the gap between the creative life photographers want and the confidence, tools, and community they need to make it real.

We are looking for people who are driven and demonstrate initiative in taking our company mission to the next level. Employees here have the opportunity to make a big impact, and we believe that when we build together, we achieve stronger outcomes than we could alone.

Our values are critical pillars to our team culture and shape the way we hire. Read more about what you can expect when working at VSCO on our Careers Page.

We’re building Product Marketing from the ground up—and this hire is the one that makes it real. You’ll be the second PMM, partnering directly with the Director of PMM, and you’ll own a meaningful share of the function: narrative, messaging, and positioning—plus the operating system that ships launches on time and at a high bar.

This is not a coordinator role. We’re looking for a Narrative PMM who is also a Launch Operator: someone who can craft a sharp story and also run the cadence, briefs, timelines, and cross-functional details that turn strategy into shipped work.

We work fast and ship a lot. The person who thrives here brings order to complexity, builds credibility through craft, and executes with autonomy.

This role is based out of our San Francisco, CA office (minimum 3 days/week).

• Narrative, messaging & positioning: Develop differentiated positioning grounded in customer insight and competitive reality; build messaging frameworks that scale across assets (one-pagers, sales decks, lifecycle emails, in-app copy); partner with the Director of PMM on narrative architecture for major releases; maintain consistency across all surfaces.
• Launch operations (GTM execution): Own launch planning and execution end-to-end—scoping releases, writing briefs, building timelines, and driving readiness; coordinate across Product, Marketing, Growth, Lifecycle, and Creative; translate roadmap into sequenced GTM plans with clear owners; set and run the release cadence so the right level of marketing support matches each release.
• Segmentation & targeting: Partner with Growth/Data to sharpen audiences (who we’re speaking to, what they care about, where they are in the journey); connect segmentation to messaging so targeting and in-product experiences feel personal and perform; feed learnings back into roadmap and positioning.
• In-product marketing (Lifecycle + PLG): Lead in-product messaging strategy (tooltips, empty states, onboarding flows, feature announcements) with Product; support product-led growth by identifying friction, surfacing upgrade moments, and driving activation/conversion; ensure in-product and out-of-product messaging work together with Lifecycle.
• Cross-functional influence: Be a trusted day-to-day partner to Product, Growth, Lifecycle, and Creative; show up in roadmap conversations (not just launches) to influence what gets built and how it’s sequenced; represent the customer voice internally with data and direct research.

• 5–8 years in product marketing (B2C or B2B SaaS).
• Narrative craft: You’ve created positioning/messaging that changed how a product was understood, talked about, or sold.
• Launch operator muscle: You’ve led GTM for multiple launches and know what “good” looks like—strong briefs, clear ownership, tight timelines, and high-quality outputs.
• Strong segmentation fundamentals; able to challenge targeting decisions and ask sharper questions of data.
• Some in-product messaging and/or PLG experience (not necessarily a specialist, but fluent in the space).
• Comfortable in ambiguity; energized by building the playbook while shipping.
• Writes with clarity and economy (no jargon, no bloated decks).
• Can manage up and across without politics.

• Experience in creator economy, photo/video, or consumer subscription products.
• Familiarity with lifecycle tools (Braze, Iterable, Customer.io) and how to brief a lifecycle team.
• Startup/early-stage PMM experience building process while shipping.
• Experience creating repeatable systems and implementing them through influence.

We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.

We believe in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.