Product Marketing Manager - Enablement

Started as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.

Wati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.

Trusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

• Win rate improvement
• Sales velocity
• Content consumption rate
• Enablement health
• Asset freshness / coverage

• →Experience evaluating or running an LMS (e.g. Lessonly, Seismic Learning, Notion-based setups).
• →Familiarity with tools like Paperflite, Gamma, or similar sales content enablement platforms.
• →Background in conversational commerce, messaging, CPaaS, or adjacent SaaS.
• →Experience supporting partner or reseller networks.

• You diagnose before you create — you identify the actual problem a rep or CSM is facing before producing content.
• You think in systems, not outputs — your instinct is to build a process that scales, not a one-off asset.
• You write clearly and briefly. You can turn a complex product update into something a sales rep can use in 5 minutes.
• You are comfortable with ambiguity and know how to prioritise across multiple stakeholder requests.
• You hold a high bar for quality and consistency — you care that the battlecard in use today matches what's true today.

• This is not a content writing role. You will produce content, but your primary job is to build the system that makes content creation, delivery, and consumption run reliably.
• This is not a demand gen or brand role. Your audience is internal GTM teams, not end customers.
• This is not a pure execution role. You are expected to identify gaps, propose solutions, and drive programms independently.