Waveapps
Waveapps2mo ago
CAD 114500–129000/yr

Senior Manager, Content Marketing

CanadaCanada·TorontoRemoteFull-timesenior
OtherContent Marketing
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Quick Summary

Overview

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected.

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At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.

As Senior Manager, Content Marketing you’ll lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.
 
You’ll develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.
 
You’ll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results.
  • Content Strategy & Execution
  • Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
  • Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption.
  • Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
  • Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
  • Cross-Functional Collaboration
  • Partner with Product Marketing to translate product value into compelling stories and educational resources.
  • Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention.
  • Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
  • Measurement & Optimization
  • Track and analyze content performance to understand impact on awareness, engagement, and conversion.
  • Continuously test and refine messaging, topics, and formats based on data and audience insights.
  • Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.
  • Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company.
  • Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful.
  • Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction.
  • Understand how content connects across the funnel—from awareness to activation to advocacy.
  • Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
  • Have empathy for small business owners and a passion for helping them succeed

    • Location & Eligibility

    Where is the job
    Toronto, Canada
    Remote within one country
    Who can apply
    CA
    Listed under
    Canada

    Listing Details

    Posted
    March 6, 2026
    First seen
    March 26, 2026
    Last seen
    May 13, 2026

    Posting Health

    Days active
    47
    Repost count
    0
    Trust Level
    51%
    Scored at
    May 13, 2026

    Signal breakdown

    freshnesssource trustcontent trustemployer trust
    Apply for this position
    Waveapps
    Waveapps
    lever
    Employees
    30
    Founded
    2010
    Domain
    waveapps.net
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    WaveappsSenior Manager, Content MarketingCAD 114500–129000
    Apply Now