Social & Brand Strategist (Hybrid)

Weedmaps is seeking a Social & Brand Strategist to shape the company's social, editorial, and audience engagement strategy. This role sits at the intersection of culture, audience insight, social behavior, creative strategy, and editorial programming. The Social & Brand Strategist identifies emerging trends, audience tensions, platform behaviors, and white-space opportunities that evolve into creative campaigns, editorial themes, and culturally relevant storytelling initiatives.

• Monitor platform trends, creator ecosystems, internet culture, and audience behaviors.
• Identify cultural opportunities that can evolve into campaigns, social content, and editorial programming.
• Translate audience insight into actionable strategic recommendations.
• Develop strategic inputs and creative briefs rooted in audience behavior and business opportunity.
• Partner with Creative Leadership to evolve strategic insights into campaign platforms.
• Collaborate with Editorial and Social teams on content calendars, recurring franchises, and creator programming.
• Connect Learn, The Feed, social, lifecycle, and creator content into a cohesive content ecosystem.
• Analyze audience engagement and content performance.
• Identify repeatable content frameworks and scalable creative systems.
• Share audience learnings across Creative, Editorial, Lifecycle, Product Marketing, and Growth teams.

• 7+ years in social strategy, creative strategy, content strategy, editorial strategy, or brand marketing.
• Experience developing platform-native content strategies.
• Strong understanding of creator ecosystems, internet culture, and audience behavior.
• Experience developing audience-driven creative briefs and campaigns.

• Strong editorial instincts.
• Exceptional presentation and communication skills.
• Deep knowledge of cannabis culture and creator communities.
• Experience working in highly collaborative cross-functional environments.

The base pay range for this position is $130,000 - $151,125 per year, and a competitive bonus

Founded in 2008, we’ve grown from a small startup to a global leader in the cannabis industry.  Our dedication to transparency, education, and community has set us apart, and today, we proudly serve cannabis to consumers and businesses in the U.S. and worldwide. 

“Freedom to choose. Freedom to access. Freedom to enjoy.”

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

• Our recruiters will always communicate with candidates through an @weedmaps.com email address.

• CORRECT: jlebowski@weedmaps.com

• INCORRECT: jlebowski@gmail.com

• Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

• If you are interested in a role at Weedmaps, please apply through our established channels.

• Weedmaps Careers Page or LinkedIn

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!  

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.