Data Analyst

Key Responsibilities

• Develop, maintain, and optimize interactive Power BI dashboards and reports for sales, pricing, distribution, revenue, and business performance.
• Analyze CPG/FMCG datasets to identify trends, patterns, opportunities, and performance gaps across products, categories, channels, regions, and customers.
• Conduct Pricing Analytics, including price-performance analysis, price changes, discount analysis, price elasticity, promotional effectiveness, and revenue impact.
• Perform Distribution Analytics to evaluate distribution coverage, availability, channel performance, geographic penetration, and product-level distribution trends.
• Track key commercial and sales KPIs and provide actionable insights to business stakeholders.
• Build automated reporting solutions that reduce manual reporting and improve data accessibility.
• Collaborate with sales, marketing, finance, category management, and commercial teams to understand business requirements and translate them into analytical solutions.
• Identify data quality issues and work with relevant teams to improve data accuracy, consistency, and reliability.
• Present analytical findings and business recommendations to stakeholders in a clear and structured manner.
• Continuously improve existing dashboards, analytical models, and reporting processes.

Must-Have Skills

• Power BI – strong hands-on experience in dashboard development, data modeling, visualization, DAX, Power Query, and report optimization.
• CPG / FMCG Analytics – strong understanding of consumer packaged goods, sales, distribution, categories, channels, and commercial metrics.
• Pricing & Distribution Analytics – practical experience analyzing pricing, promotions, distribution, assortment, sales performance, and commercial effectiveness.
• Strong analytical and problem-solving capabilities.
• Ability to translate business questions into meaningful data-driven insights.
• Strong stakeholder communication and presentation skills.
• Experience working with large and complex datasets.

Good-to-Have Skills

• Power BI Copilot / AI – exposure to AI-assisted analytics, Copilot capabilities, or AI-driven reporting and insights.
• Advanced Excel – strong knowledge of Pivot Tables, Power Query, advanced formulas, data modeling, and analytical functions.
• SQL – ability to write queries, perform data extraction, joins, aggregations, transformations, and validation.
• Experience with sales, revenue, trade promotion, category, or commercial analytics.
• Exposure to automation and self-service BI solutions.

Qualifications

• Bachelor's or Master's degree in Analytics, Statistics, Mathematics, Economics, Business, Computer Science, or a related field.
• 4–8 years of relevant experience in Data Analytics, Business Intelligence, Commercial Analytics, Sales Analytics, or a similar role.
• Prior experience in the CPG/FMCG industry is strongly preferred.