Growth Marketing Manager

Who You Are – Non-Negotiable

• 4–8 years of experience in B2B technology marketing, particularly across data, AI, SaaS, analytics, or technology consulting services.
• An exceptional writer who can create insightful, thought-leadership-driven content for senior enterprise audiences rather than relying purely on conventional marketing copy.
• Strong understanding of enterprise technology buyers, including CDOs, CFOs, CTOs, CPOs, and PE Operating Partners, along with their business priorities, challenges, decision-making processes, and key performance metrics.
• Ability to use AI tools as a marketing multiplier to improve research, ideation, content creation, analysis, and execution while maintaining strong independent judgment and originality.
• Hands-on experience building and executing outbound marketing campaigns, including campaign sequencing, cold LinkedIn outreach, messaging, experimentation, and performance tracking.

What Sets the Right Person Apart

• Experience marketing Databricks, cloud data platforms, AI/ML solutions, data engineering, analytics, or technology consulting services.
• Experience working with Financial Services (FinServ) or Consumer Packaged Goods (CPG) audiences and an understanding of their business and technology priorities.
• Proven experience building a B2B content marketing programme that generated qualified pipeline, meetings, and business opportunities rather than focusing solely on impressions and engagement.
• Experience building or contributing to Account-Based Marketing (ABM) programmes targeting specific enterprise accounts.
• Strong understanding of LinkedIn as a B2B growth channel, including content formats, audience building, engagement, distribution, and conversion.
• Ability to develop a strong point of view on B2B technology marketing and create content that builds credibility with senior decision-makers.
• Experience organising or contributing to B2B events, including roundtables, community events, executive dinners, and industry forums, with a focus on pipeline generation.
• Strong understanding of demand generation, lead nurturing, MQL generation, and marketing-to-sales conversion.

Key Responsibilities

• Develop and execute an integrated B2B growth and marketing strategy aligned with business objectives.
• Own marketing initiatives across content, demand generation, outbound campaigns, ABM, events, and brand building.
• Identify new channels and growth opportunities to increase awareness, engagement, and qualified pipeline.

• Create high-quality, insight-led content for enterprise technology audiences.
• Develop blogs, thought leadership articles, LinkedIn content, case studies, reports, and sales enablement materials.
• Translate complex concepts across data, AI, analytics, and cloud technologies into compelling business narratives.
• Build a strong executive and company presence across relevant digital channels.

• Design and execute outbound campaigns targeting relevant enterprise accounts and decision-makers.
• Develop compelling messaging for LinkedIn, email, and other B2B channels.
• Track campaign performance and continuously optimise messaging, targeting, and conversion.
• Build programmes that generate qualified leads, MQLs, meetings, and sales pipeline.

• Build and execute targeted ABM campaigns for high-value accounts.
• Work closely with sales teams to identify target accounts, personas, messaging, and engagement strategies.
• Develop personalised campaigns based on account needs and buyer priorities.

• Plan and execute B2B events, executive roundtables, industry forums, and community initiatives.
• Develop event strategies focused on meaningful engagement and measurable pipeline generation.
• Build relationships with relevant industry communities and senior decision-makers.

• Track marketing performance across acquisition, engagement, MQLs, qualified meetings, pipeline, and conversion.
• Use data to evaluate channel effectiveness and improve marketing ROI.
• Establish measurable growth targets and continuously optimise marketing programmes.

What You Get

• Ownership of the marketing function, spanning strategy, content, campaigns, demand generation, events, and eventually team building.
• Direct exposure to senior leadership and the opportunity to take ideas from strategy to execution quickly.
• The opportunity to build and scale a differentiated B2B technology brand with strong industry positioning and proof points.
• Competitive compensation.
• A clear growth path toward Head of Marketing, with the opportunity to build and lead a marketing team as the business scales.
• Significant ownership and visibility across the organisation, with the ability to directly influence brand growth and revenue generation.

Must-Have Skills

• Global Marketing
• B2B Technology Marketing
• Growth Marketing
• Demand Generation
• Content Marketing
• Outbound Marketing
• Enterprise Marketing
• Marketing Campaign Management

Good-to-Have Skills

• Demand Generation / MQL
• Account-Based Marketing (ABM)
• LinkedIn Marketing
• Data & AI Marketing
• SaaS Marketing
• Databricks / Cloud Data Platforms
• FinServ / CPG Marketing
• B2B Events
• Lead Generation & Pipeline Marketing
• Marketing Analytics