Lead Offline Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟳𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟭𝟮𝟱𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟳-𝟭𝟮.𝟱 𝗟𝗣𝗔)

Experience: 7+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for an experienced and strategic Lead – Offline Marketing to plan, lead, and scale localised offline marketing initiatives across multiple regions. The ideal candidate will have strong experience in pharma, healthcare, or doctor-centric events, along with the ability to develop structured marketing programmes that strengthen brand visibility, build strategic partnerships, and generate measurable business outcomes.

This role focuses on centralised strategy, funnel-based campaign planning, team leadership, and governance rather than day-to-day event logistics. You will work closely with branch leaders and local marketing coordinators to develop proactive marketing calendars, establish repeatable engagement models, and ensure consistent brand experiences across locations.

Key Responsibilities

• Develop and manage annual and quarterly offline marketing strategies and calendars aligned with business goals and sales funnel targets.
• Identify regional marketing opportunities proactively and develop structured playbooks for top-, mid-, and bottom-of-funnel initiatives.
• Plan local brand awareness campaigns, sponsorships, association partnerships, and healthcare ecosystem engagement programmes.
• Design educational seminars, knowledge-sharing sessions, curated group engagements, and relationship-building events.
• Develop high-intent engagement formats, including invitation-only roundtables and curated meetings with doctors, high-net-worth individuals, and other priority audiences.
• Lead, mentor, and support branch-level marketing coordinators responsible for on-ground execution.
• Provide event briefs, target audience guidelines, messaging frameworks, and performance metrics to regional teams.
• Build strategic relationships with hospitals, medical associations, healthcare professionals, and relevant local partners.
• Create repeatable event formats and scalable engagement models that can be implemented consistently across cities.
• Establish premium brand experience guidelines, event standards, and SOPs to maintain consistency across regions.
• Allocate and monitor regional marketing budgets, assess ROI, and optimise spending based on engagement and funnel performance.
• Develop vendor frameworks and negotiation guidelines to improve cost efficiency and event quality.
• Establish compliance protocols, approval workflows, documentation standards, and audit-ready processes.
• Review regional performance reports, identify improvement opportunities, and share insights with senior marketing leadership.

What Makes You a Great Fit

• 7+ years of experience in offline marketing, event marketing, or field marketing, preferably within pharma, healthcare, or doctor-centric events.
• Proven experience planning and managing marketing programmes across multiple branches, regions, or locations.
• Strong understanding of funnel-based marketing, brand awareness initiatives, relationship marketing, and audience engagement.
• Experience coordinating with senior stakeholders, healthcare professionals, hospitals, associations, and external partners.
• Demonstrated ability to lead teams, provide strategic direction, and drive accountability for execution.
• Strong expertise in event planning frameworks, partnership development, vendor management, and budget oversight.
• Ability to define success metrics, evaluate ROI, and connect offline marketing activities with business outcomes.
• Excellent communication, coordination, negotiation, and stakeholder-management skills.
• Strong organisational skills, attention to detail, and the ability to manage multiple initiatives simultaneously.
• Understanding of compliance requirements, approval processes, and documentation practices for healthcare-related engagements.
• Ability to handle confidential client information with discretion and professionalism.
• Willingness to travel as required to support regional marketing initiatives and stakeholder engagements.
• A graduate degree in any discipline is required.