Commercial Planning and Growth Manager

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

The Commercial Operations & Growth Manager supports commercial development and profitability through business analysis, reporting, project management, and process improvement. This role provides insights, tools, and operational support that help Sales Leadership make informed decisions and execute key commercial priorities. 

Responsibilities include business planning, KPI tracking, revenue and volume performance management, strategic project support, and sales operations enablement. The role partners closely with Sales, Finance, Marketing, Demand Planning, and other cross-functional teams to improve commercial performance and execution. 

The ideal candidate combines strong analytical skills, business acumen, and project management capabilities. They can translate complex data into actionable recommendations, build scalable and repeatable sales management processes, and drive progress on ambiguous action plans independently. 

As a trusted advisor to commercial leadership, this role helps align leadership around key business priorities, supports strategic decision-making, and drives continuous improvements in efficiency and effectiveness of the sales team.

The role offers direct exposure to executive leadership, opportunity to shape and scale commercial operations in a dynamic, entrepreneurial setting, and contribution to a high-performance culture.

• Lead the Monthly Business Review (MBR) process, including reporting, analysis, team presentation management and drive action plans
• Monitor business performance and identify trends, risks, opportunities, and recommended actions
• Develop and maintain sales dashboards, KPIs, and reporting tools
• Track customer performance against annual plans, forecasts, and KPIs
• Support executive/Board material development

• Lead bi-weekly Revenue Pacing meetings with Sales Leadership
• Partner with Finance, Demand Planning, and Revenue Growth Management to improve planning and visibility
• Communicate key risks, opportunities, and action plans throughout the quarter 

• Channel Planning & Sales team meeting management (calendar invites, agenda, content)
• Manage the weekly Sales Newsletter and other key commercial communications
• Development quarterly retailer newsletter
• Lead monthly insights readouts, share business updates, performance highlights, best practices, and market wins
• Support content development for sales meetings, leadership reviews, and planning sessions

• Develop and maintain customer profile templates and performance tracking tools
• Maintain customer – retail annual sell-in timeline
• Establish standards for customer information management and sales activity reporting
• Drive process improvements that increase sales productivity and efficiency

• Oversees AOP planning process and execution management
• Partner with Revenue Growth Management on pricing, promotion, assortment, and trade investment analysis
• Assist with sales incentive programs, scorecards, and performance tracking

• Analyze customer-level, and internal sales and operational data to identify growth/profit opportunities and business risks
• Develop executive-level reporting and ad hoc analyses
• Translate insights into clear business recommendations

• Partner with Sales, Finance, Marketing, Supply Chain, Category Management, teams
• Coordinate key initiatives and deliverables across functions
• Support strategic projects and provide sales-focused inputs and perspectives to internal cross-functional process improvements
• Lead or contribute to cross-functional initiatives that improve business performance

• Establish and maintain standard planning and reporting processes
• Improving reporting, automation, and system utilization
• Manage and streamline sales-driven Risk & Opportunities Manager (R&O) manager
• Drive new item launch checklist and core sell deck templating
• Recommend and implement best practices that improve organizational effectiveness

• Independent, self-starter: able to set agenda and drive progress with little direction
• Holds a growth mindset with ability to set and meet goals, anticipates and creates plans to overcome obstacles 
• Has range to operate at different levels of organization and granularity; hands-on action-taking in granular details (construction work) to high-level informing, supporting, and educating on commercial needs and dynamics (consultative work)
• Analytical and execution-oriented approach to responsibilities
• Customer orientation and sense of urgency, supporting sales success and target achievement with a high-level of tenacity and attention to detail
• Strong written and verbal communication skills
• Ability to influence and align key stakeholders
• Curiosity – drive to identify better ways to work, to understand what behind the numbers

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field; MBA preferred
• 4–6+ years in commercial strategy, sales operations, corporate strategy, or consulting—ideally in CPG, beverage, or retail sectors
• Strong analytical background with advanced Excel and financial modeling capabilities.
• Familiarity with CRM implementation & Power BI and ERP integrations a plus
• Excellent project management, stakeholder engagement, and executive communication skills
• Proven ability to balance strategic thinking with executional detail in a growth environment

What You’ll Enjoy:  

• Organization with a bold, clear purpose & vision for the future  

• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself  

• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business  

• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success  

• Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge  

• Paid Volunteer Time Off: 40 hours of paid volunteer time for all non-union employees  

• Development & Advancement: Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career  

• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)  

• 401K plan with Generous Company Match  

• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences 

• Health, Dental & Vision Insurance  

• Health Savings Accounts  

• Life and accident insurance  

• Employee Assistance Programs  

• Tuition reimbursement program  

• Additional benefits available through Perks at Work  

• Paid parental (and adoption) leave – Available after 12 months of employment 

Compensation 

The anticipated hiring base salary range for this position is $135,000 to $145,000 annually for US-based employees. This range reflects the minimum and maximum base salary for the position across all US locations, is based on a full-time work schedule, and represents Welch’s good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan. 

#LI-Hybrid