Senior Product Manager, Go-To-Market (GTM) Strategy

Create your best future and join as a Senior Product Manager, Go-To-Market Strategy

As a Senior Product Manager, you lead customer quality, segment GTM strategy, and risk‑informed execution across a multi‑product portfolio within a broader acquisition and activation system. You are accountable for your segment or initiative outcomes end‑to‑end, from shaping Go‑To‑Market strategy and campaign design to monitoring performance and contributing to forward pipelines. You ensure commercial decisions are well structured, aligned, and focused on delivering sustainable, customer‑centric growth.

Additionally, you’ll identify customer quality and risks early, ensuring controls are embedded through journey design, eligibility rules, and exception handling before initiatives scale. You will bring teams together across functions to align priorities, solve problems, and drive delivery momentum. You’ll lead campaign and initiative planning within your segment, contributing to roadmaps and propositions that maximise long‑term value for priority customer groups.

You will track performance against forecasts, using data and insights to identify drivers and recommend actions, challenge low‑value work, and recommend actions to improve outcomes. You will lead stakeholders with confidence, present clear options with trade‑offs, and ensure decisions are shared and delivered effectively across teams.

• Proven experience owning go‑to‑market strategy and execution within a segment or product domain at enterprise scale.
• Strong background in customer quality, complaints management, or proactive risk leadership within growth‑focused environments.
• Solid understanding of digital acquisition, onboarding journeys, and segment‑specific propositions (e.g. youth, new arrivals).
• Experience in data and customer insight analysis, using insights to inform strategy, optimisation, and decision‑making.
• Experience working in highly regulated environments, balancing commercial outcomes with customer and conduct risk.  
• Strong stakeholder management skills with the ability to engage and influence across cross‑functional teams.  
• Clear and effective communication skills, with the ability to present insights and recommendations confidently

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If you need any adjustments during the recruitment process, you can find more information and contact details on our FAQs and how to contact us page, under the ‘Diversity, sustainability and flexibility’ section.