Product Marketing Launch Manager - Commercial Laundry

Requisition ID: 71403 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. ## The team you will be a part of The Product Marketing Team at Whirlpool Commercial Laundry delivers winning product definitions, crafts compelling stories, and develops go-to-market plans that guide product development and drive business performance. ## This role in summary The Product Marketing Launch Manager translates winning product definitions into compelling stories and go-to-market plans for our portfolio of brands (Maytag Commercial, Whirlpool Commercial, and ADC). This person will work closely with brand marketing, sales, engineering, sales training, consumer insights, manufacturing, and external stakeholders to define & deliver a winning position for the Commercial Laundry business. ## Your responsibilities will include Product Launch * Lead Commercial Laundry WPD projects post the G1 gate and develop / present MLRs 2-5 * Lead project Launch Business Teams (LBT) and manage product release process; validate product design, quality, and documentation to ensure launch readiness * Facilitate customer product demonstrations and plan / coordinate internal and external field tests Product Management * Gather & maintain customer product feedback by platform; work with product marketing strategy lead & engineering team to translate feedback into product improvement (cost / quality, ADP, PDP) projects * Coordinate with Service to track & prioritize known field issues and support resolution * Coordinate with Sales to furnish product information & support customer inquiries * Lead continuous improvement initiatives to drive productivity & efficacy within the team ## Minimum requirements * Bachelor’s Degree in Business, Engineering, Marketing or other relevant field * Five years of relevant experience ## Preferred skills and experiences * MBA * Proficient with Google Productivity Suite - especially Sheets & Slides * Strong written and verbal communication * Demonstrated ability to influence and drive results within a matrixed organization * Resourcefulness and willingness to learn ## What we offer Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required). ## Additional information Whirlpool’s Ways of Working Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including: * Always On Flexibility \- You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. * Two-Week Work from Anywhere \- Minimum of one-week increments for a total of two weeks per year. * Sabbatical \- Four weeks paid leave after every five years of service. #LI-NZ2 Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.