Marketing Manager

WhiteCoat is a Singapore-headquartered omnichannel provider of integrated health and wellness services that serves as the first and single touchpoint for all care needs in Southeast Asia.

Since launching in 2018, WhiteCoat’s digital platform powers a wide range of services including tele- and in-person consultations, as well as medication fulfilment and diagnostic testing, across primary, specialist and allied care. With a focus on the B2B space, WhiteCoat has forged strategic partnerships with the region’s leading insurers, corporates and care providers, to provide accessible and affordable high-quality care to its users.

The Group currently has offices in Singapore, Indonesia, Malaysia and Vietnam. For more information on WhiteCoat, please visit https://whitecoat.global.  

We are looking for an independent, self-motivated and versatile marketer who can handle everything from strategy development to hands-on execution. This person will have the opportunity to reimagine and develop the future of healthcare with us. Fit and leadership qualities are of utmost importance, and we always reward passion and dedication with opportunities for professional and personal growth. Most importantly, we respect and value our teammates, and we look forward to meeting like-minded individuals like yourself.

• Identify conversion points and implement campaigns / tactics to optimise the conversion of the WhiteCoat corporate and retail base.

• Measure and report on the performance of all conversion initiatives, and perform optimisation for subsequent efforts.

• Develop, grow and optimise WhiteCoat’s inbound and outbound marketing communications efforts.

• Implement and ensure consistency in the WhiteCoat tone of voice and brand identity across all communications platforms.

• You will be primarily responsible for optimising the conversion of WhiteCoat’s corporate and retail base, as well as internal and external facing communications. Your tasks include (and are not necessarily limited to):

  • Propose new and creative growth strategies via partner engagements and campaign initiatives to optimise lead-to-customer conversion rate through each conversion path.

  • Work with measurement tools to identify critical conversion points and drop off points to increase funnel marketing efficiencies.

  • Measure and report monthly performance of all corporate conversion campaigns, and assess against goals (ROI and KPIs) to recommend and implement said improvements.

  • Brainstorm new and creative growth strategies through digital marketing and content driven strategy.

  • Oversee and measure performance of content marketing vertical (email marketing and social media) against goals (ROI and KPIs).

  • Identify trends and insights (including competitors and best practices), and optimise spend and performance based on the insights.

  • Manage paid digital marketing efforts and website optimisation.

If you believe you have what it takes for this role, click ‘Apply’ and  join us on our journey to make a positive impact on the lives of people through innovative healthcare solutions!