Paid Media Specialist

United States·Garden City,FultonFull-time (Individual Contributor)lead

OtherPaid Media Specialist

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Quick Summary

Overview

One Goal, One Passion – Growth Is Everything at Window Nation At Window Nation, we do more than replace windows and doors — we help transform homes into spaces people love.

Requirements Summary

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience 3+ years of hands-on experience managing paid media campaigns Strong expertise in Meta Ads Manager and paid social performance marketing Proven track record of…

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At Window Nation, we do more than replace windows and doors — we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we have improved the comfort, safety, and value of homes for customers nationwide. In doing so, we have become a trusted leader in home improvement and strive to be the provider of choice for window and door replacement.

Window Nation is looking for a Lead Paid Media Specialist to help drive growth through high-performing paid media campaigns, with a strong focus on paid social lead generation. This is a hands-on role for a performance marketer who is comfortable working directly in ad platforms, testing new ideas, optimizing continuously, and using data to guide decisions.

This role is a strong fit for someone who enjoys a fast-paced environment, likes balancing creative testing with analytical thinking, and is motivated by driving efficient lead growth. You will work closely with the Director, Digital Performance Marketing and partner across Creative, SEO, CRO, Analytics, and Paid Media.

As a Paid Media Specialist at Window Nation, you will play a direct role in driving lead generation and growth through paid media. This is an opportunity for someone who enjoys working in the platforms, testing what works, and turning performance data into action.

In this role, you will:

Manage and optimize paid media campaigns across Meta (Facebook/Instagram) as the primary channel, with exposure to Google Ads, Microsoft Ads (Bing), YouTube, and TikTok

Plan, build, launch, and scale lead generation campaigns to drive efficient customer acquisition and revenue growth

Own day-to-day campaign execution, including budget allocation, bidding strategies, pacing, audience targeting, and in-platform optimizations

Optimize performance against key KPIs, including cost per lead (CPL), return on ad spend (ROAS), and conversion rates

Design and execute structured testing strategies across creative, messaging, audiences, and platform features to continuously improve performance

Analyze campaign performance and translate data into clear insights, recommendations, and actionable next steps

Partner cross-functionally with Creative, SEO, CRO, Analytics, and Web teams to develop and optimize ad assets and landing pages that drive full-funnel performance

Ensure accurate tracking, attribution, and reporting by supporting tagging, pixel implementation, and data integrity across platforms

Requirements

~1 min read

Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience
3+ years of hands-on experience managing paid media campaigns

Requirements

~2 min read

Strong expertise in Meta Ads Manager and paid social performance marketing
Proven track record of driving measurable, performance-focused outcomes (e.g., CPL, ROAS, conversion rate)
Advanced proficiency in Microsoft Excel and performance reporting
Strong analytical mindset with the ability to interpret data and translate insights into optimization actions
Effective communication skills with the ability to collaborate cross-functionally across Marketing, Creative, and Analytics teams
Hands-on experience with additional paid channels, including Google Ads, YouTube, TikTok, or other paid video platforms
Familiarity with analytics and visualization tools such as GA4, Power BI, or similar platforms
Working knowledge of conversion tracking, attribution models, and CRM integrations
Google Ads and/or Meta Blueprint certifications preferred

This role is likely not a fit if:

You have only worked on organic social media
Your experience is primarily brand awareness or engagement campaigns
You have not personally managed campaigns inside Meta Ads Manager
You have not been responsible for performance metrics like leads, CPL, or revenue

This is an opportunity to join a performance-driven marketing team where your work will directly impact lead generation and growth. You will have the chance to test, learn, optimize, and scale campaigns in a visible role with strong cross-functional partnership.

If you are a hands-on paid media professional who enjoys moving quickly, solving problems with data, and delivering measurable results, this role could be a strong fit.

This position is similar to Paid Social Media Manager, Paid Social Specialist, Performance Marketing Manager (Paid Social), Digital Marketing Specialist – Paid Social, Meta Ads Specialist, Facebook Ads Specialist, Digital Advertising Manager, Lead Generation Specialist, Growth Marketing Specialist (Paid Social)