Wingtra 22mo ago

Demand Generation Coordinator

Switzerland·ZürichFull-timemid

OtherDemand Generation

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Overview

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Join the Wingtra team and become part of this venture-backed robotics scaleup with a global and international team of 125+ dedicated Wingtranauts who want to see their actions have a positive and lasting impact on the world. Founded more than 8 years ago at ETH Zurich, Europe’s leading robotics university, our goal is to build the best aerial robots to digitize the world at the push of a button and set the basis for faster and better decisions. Wingtra provides efficient and reliable data solutions to a variety of industries ranging from mining, construction and agriculture to humanitarian organizations, environmentalists and wildlife monitoring groups.

We are reaching for the stars and together we might just get there. Open communication, asking hard questions and valuing diverse viewpoints are but a few things that will help us achieve our goals. Above all we will never stop learning and striving to help each other reach our maximum potential.

Your mission is to make sure our brand's best content reaches every corner of the construction and surveying ecosystem — not just on our own channels, but everywhere the industry (and AI models) go for answers. You are the engine that gets our ideas out of the building.

From PMM & Content: You get the messaging strategy and "Hero" assets.
From Digital Marketing: You receive community marketing guidance for SEO and LLM targets.
Your Job: Turn those inputs into a weekly distribution drumbeat across all organic channels. You report to the Head of Marketing.

Master of Repurposing: Take long-form "Hero" content (guides, webinars, case studies) and slice it native assets for LinkedIn, newsletters, and niche communities.

Campaign Coordination: Own the master content calendar. You are the "traffic control" for all organic channels, ensuring our content, emails, and social posts are on schedule and on message.

Social Media: Manage the daily publishing cadence across LinkedIn and other platforms. Write copy, source visuals, engage in comment sections and track performance.

Community Ownership: Actively share our content and engage in Reddit threads, industry Forums, and partner channels to build brand visibility beyond our owned platforms.

GEO (Generative Engine Optimization) execution: Partner with the Digital Marketer to seed our narratives in forums, groups, and publications that LLMs (Perplexity, Gemini, SearchGPT) use as primary sources to improve our ranking.

Email Engine: Draft, schedule and optimize email campaigns to improve CTR, segmentation, and lead flow.

Experimentation: Run fast distribution tests (e.g., "Does a LinkedIn Document post drive more webinar signups than a video?") and turn winners into repeatable playbooks.

Webinar Coordination: Set up webinars in our hosting platform, coordinate speakers, and drive registrations through email and social promotion.

Bachelor's degree in Marketing, Communications, or related field — or equivalent B2B marketing experience.

1–3 years in tech B2B marketing

Professional-level English writing skills with the ability to make technical concepts compelling.

Hands-on proficiency in Canva and Linkedin — you own the full content lifecycle from creation to publishing.

Fluent in AI tools (ChatGPT, Claude, Nano Banana, etc.) to scale output without sacrificing quality.

Curious and collaborative — you ask hard questions and welcome diverse perspectives.

Experience in construction/mining/geospatial/surveying experience

If you enjoy teamwork more than being the individual superhero, and if you thrive in a feedback-driven culture and an exciting, unconventional yet structured and progressive start-up environment, we would love to hear from you.