Digital Marketer

Our client is a leading digital marketing agency specializing in high-impact video content, helping brands drive engagement and conversions through cutting-edge advertising strategies. In recent years, they have achieved significant success in optimizing video ad campaigns for businesses across multiple industries, ensuring measurable ROI and scalable growth. Responsibilities: Develop, manage, and optimize paid ad campaigns with a strong focus on video across major platforms, including Meta, YouTube/Google, LinkedIn, and X (formerly Twitter). Analyze campaign performance, extract insights, and refine strategies to enhance ROI and engagement. Oversee supporting marketing assets, such as landing pages, presentations, ad creatives, and reporting tools. Execute B2B lead generation strategies, ensuring targeted outreach and conversion optimization. Stay informed about emerging trends in digital advertising and implement innovative approaches to paid media. Operate independently, contributing fresh ideas and proactive solutions without requiring constant supervision. Requirements Proven experience in paid digital advertising with a specialization in video content. Expertise in B2B lead generation, analytics, and conversion optimization. High proficiency in English, both written and spoken. Strong analytical skills with a data-driven approach to decision-making. Keen attention to detail with a critical eye for design, ensuring brand consistency. Ability to work autonomously, demonstrating initiative and self-motivation. Experience with reporting tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager. Familiarity with A/B testing, audience segmentation, and retargeting strategies. Basic design knowledge is a plus but not required. Qualifications Minimum of 2 years of experience in digital marketing with a focus on paid ads. Demonstrated success in optimizing ad campaigns and increasing lead conversion rates. Strong knowledge of video marketing strategies and their application in paid media. Benefits Part-time role with flexible scheduling. 100% remote position. Competitive salary in USD. Opportunity to work with a forward-thinking company at the forefront of video-driven digital marketing