Associate, Media Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for aspiring and fun-loving Media Planner. You will have the opportunity to work/ be exposed to multiple brands and category (eg. Luxury, Automotive & Entertainment) You will play a crucial supporting role in the development and execution of integrated media planning and client servicing. We are looking for a highly organized and detail-oriented media professional capable of supporting day-to-day campaign workflows, campaign planning, and ensuring excellent coordination with partners, data partners, and activation teams.

• →Integrated Media Strategy & Planning: Support the development of comprehensive, insight-driven media plans, spanning both digital and traditional channels. Assist in ensuring plans are rooted in consumer understanding and aligned to business objectives, encompassing both Brand and Performance.
• →Campaign Excellence & Execution Oversight:  Support the Activation Teams in ensuring accurate and timely campaign execution. Develop a strong working knowledge of digital campaign requirements. Assist in maintaining rigour and accuracy for campaign tracking, performance optimization, and delivery standards.
• →Reporting: Assist in the creation of in-flight and post-campaign reporting, contributing to clear and actionable performance insights for the client.
• →Client Leadership & Stakeholder Management: Support the team in managing day-to-day client communication and requests. Participate in client conversations, assisting with the preparation of media plans, performance updates, and new opportunities under guidance.
• →Innovation & Research: Support the manager in researching and bringing forward-thinking ideas such as platform innovations, first-to-market activations, and new partners to the client. Assist in working with media partners and local teams to develop these ideas.
• →Account Operations Support: Assist in ensuring smooth account operations including adherence to globally defined media thresholds, sufficiency exercises, PO trackers, monthly billing inputs, and reporting cadences.

• →At least 1 year of media planning experience, with a strong track record in integrated digital and traditional media planning within a media agency environment.
• →Fresh graduates with media agency internship experience, or strong background in finance, accounting and marketing will be considered for this role as well.
• →Working knowledge of digital media platforms including paid social (Meta, TikTok), search (Google), and programmatic; offline media knowledge is an added advantage.
• →Strong analytical skills with an ability to support the development of insight-driven media strategies aligned to client business objectives.
• →Excellent organizational, operational, and numeracy skills, with strong attention to detail.
• →Clarity in written and spoken communication.
• →A proactive, solutions-oriented mindset with the ability to manage multiple priorities simultaneously.
• →Proficient in Microsoft Excel (including formulas) and Microsoft PowerPoint.

• Establish relationships with client contacts, internal teams, and key partners.
• Develop a thorough understanding of the client's business, brand portfolio, media approach, and historical campaign performance.
• Successfully contribute to ongoing media plan execution and campaign implementation.
• Understand and support the team in ensuring robust KPI-setting and tracking frameworks are in place across active campaigns.
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• Independently manage specific tasks within media planning and client servicing for key campaigns, with guidance from the Manager for client conversations and presentations.
• Contribute proactively to insight-led discussions that enhance campaign performance and identify potential growth opportunities.
• Demonstrate strong ownership of assigned tasks and a proactive approach to learning

• Become a reliable and integral member of the account team, consistently delivering high-quality support and contributing to client satisfaction.
• Build a track record of proactive support and measurable contributions to campaign impact.
• Demonstrate a growing understanding of the media landscape and client objectives.