Manager, Data Strategy

United Statesmid

OtherData Strategy

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Quick Summary

Key Responsibilities

Create and execute audience strategies, including deriving insights, defining audience logic, and collaborating with internal teams to activate campaigns. Leverage syndicated tools (e.g., MRI Simmons,

Requirements Summary

Manage the flow of data from providers into activation platforms, ensuring accuracy and compliance with industry standards. Design and oversee testing frameworks to evaluate audience performance,

Technical Tools

OtherData Strategy

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities

~1 min read

Create and execute audience strategies, including deriving insights, defining audience logic, and collaborating with internal teams to activate campaigns.
Leverage syndicated tools (e.g., MRI Simmons, GWI, Numerator) and proprietary platforms (e.g., WPP Open) to generate audience insights and targeting recommendations.
Translate human insights into actionable audience definitions, ensuring alignment with campaign objectives and regulatory requirements.

Manage the flow of data from providers into activation platforms, ensuring accuracy and compliance with industry standards.
Design and oversee testing frameworks to evaluate audience performance, providing recommendations for optimization.
Monitor match rates and syndication processes to minimize data loss and maximize campaign effectiveness.

Serve as a key point of contact for Johnson & Johnson, presenting insights and recommendations in a clear and compelling manner.
Build strong relationships with client stakeholders, addressing their needs and providing proactive solutions.
Partner with planning, activation, and analytics teams to ensure seamless execution of data-driven strategies.

Identify opportunities to enhance workflows, streamline processes, and improve operational efficiency.
Stay up-to-date on industry trends, emerging technologies, and privacy regulations, bringing innovative ideas to the team.
Contribute to the continuous evolution of data strategy service offerings, driving thought leadership and best practices.

Requirements

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Bachelor’s degree in Marketing, Advertising, Business, Liberal Arts, or a related field; OR equivalent professional work experience.
3–5 years of experience in data strategy, media planning, or programmatic advertising, preferably within a healthcare or pharma environment.
Strong understanding of DSPs, Ad Serving, and Audience Activation
Excellent communication and presentation skills, with experience in client-facing roles.
Analytical mindset with proficiency in Excel and familiarity with data visualization tools.
Ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines.
Curiosity and a passion for learning, with a proactive approach to problem-solving.
Familiarity with healthcare regulations and compliance considerations is a plus.

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunities
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Accommodations and Hybrid Work Policy
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.Administration@WPPMedia.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000—$140,000 USD

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