Senior Technical Business Analyst – DAM Solution (6-month daily rate contract)

WPP Open is at the forefront of transforming how WPP delivers value to its clients. We are building a unified product ecosystem that empowers our agencies and clients with cutting-edge tools and data-driven insights. Our product organisation is driven by a clear vision, strategic execution, and a commitment to continuous innovation

The Opportunity: 

We are looking for a senior, hands-on business analyst to lead discovery and requirements for implementing a Digital Asset Management (DAM) solution that will underpin WPP’s AI-powered marketing platform. You will bring deep DAM experience in advertising/creative operations, with strong attention to detail in metadata and taxonomy design, and in translating business needs into DAM configuration and integrations. You will partner closely with a product team member shaping cross-marketing capability needs across Open teams and business stakeholders.

As Senior BA (DAM), you will run structured discovery, define the information architecture (asset types, metadata, taxonomy), and produce delivery-ready requirements that enable configuration, integration and adoption. You’ll drive alignment and decisions across teams while staying close to detail.

• Collaborative and outcome-focused; comfortable working across Product, Engineering, agency teams and business stakeholders.
• Able to navigate ambiguity, prioritise, and drive decisions while maintaining a strong grip on detail.
• Clear, concise communicator who can turn workshop inputs into actionable artefacts.

• →Lead discovery with creative, studio, brand, legal, tech and ops to map current-state workflows and define future-state DAM processes.
• →Partner with Product to consolidate cross-marketing capability needs across Open teams into a prioritised DAM scope and backlog.
• →Define and align the information architecture: asset types, metadata schema (definitions/validations), taxonomy/controlled vocabularies, and the governance model to maintain standards over time.
• →Translate needs into delivery-ready requirements for DAM configuration (workflows, permissions, validations), including user stories and acceptance criteria.
• →Partner with the QA team to define and document acceptance test scenarios (aligned to user stories and acceptance criteria) to support build verification and UAT readiness.
• →Define rights and compliance requirements (licensing/usage windows, releases, embargoes) and how they apply to search, delivery and activation.
• →Map the end-to-end content supply chain and run workshops to maximise DAM platform capabilities (e.g., Tenovos) across search, reuse, approvals, renditions and distribution.
• →Define integration and non-functional requirements, including explicit API requirements (endpoints, methods, request/response payloads, authentication/authorisation, error handling, rate limits, environments) plus events/SSO/identity, and NFRs (security, performance, auditing, reporting/analytics) aligned to platform standards.
• →Define ingestion/migration approach (sources, mapping, deduplication, folder-to-taxonomy translation) and support UAT readiness.
• →Produce and maintain core artefacts: process maps, workshop readouts, functional specs, taxonomy/metadata definitions, and governance decision logs.
• →Set up the requirements/governance operating rhythm (cadence, decision forums, RACI) and drive decisions and trade-offs with senior stakeholders.
• →Support delivery through refinement/build/test/UAT and manage the change/enhancement backlog to improve outcomes over time.

• Senior BA (or Lead BA) with +5 years experience on complex, technical platform programmes.
• Proven enterprise DAM implementation experience in advertising/creative operations (campaign production, studio workflows, brand governance).
• Deep expertise in metadata, taxonomy/controlled vocabularies and governance for discoverability, reuse and automation.
• Strong grasp of DAM configuration and integration patterns (APIs/events, SSO/identity) and translating requirements into build-ready artefacts.
• Tenovos (or comparable cloud-native enterprise DAM) implementation/integration experience is highly desirable.
• Clear communicator and facilitator: able to drive decisions, manage trade-offs, and produce concise documentation.