Business Analyst (Entry Level)

United Kingdom·Londonmid

OtherAnalystBusiness AnalystData & AI

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Overview

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence,

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OtherAnalystBusiness AnalystData & AI

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

DTA is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

We’re looking for an Analyst to join our Data Science and Modelling team and help deliver marketing analytics projects for some of our UK and global clients. Analysts are key members of the Data Science and Modelling team and you will gain experience across all elements of the analytical project process from data collection and processing, modelling and client deliverables.

You will have the opportunity to work closely with colleagues in all three specialisms within the Data and Modelling teams, and various account groups within the agency, helping to action our findings.

On joining the team, you will first undertake a full and comprehensive training programme covering all areas of expertise and knowledge required for the successful delivery of marketing analytics projects. It will cover all stages of an analytics project and is a mix of key learning and practical tasks.

Responsibilities

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→Working on projects using statistical analysis to measure the effect that marketing activity has on sales
→Significant responsibility working across all aspects of a given project
→Working closely with clients and various account groups within the agency
→Preparing results presentations

Requirements

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At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Knowledge of R or other programming language, via own learning or academic experience
- Academic experience of time series statistical modelling and/or other approaches to data analysis
- High numeracy with the ability to convert analysis into real world actionable solutions
- Good knowledge of Excel, common statistical packages (Eviews, SPSS, R, etc.) and PowerPoint
- Ambitious, determined and self-motivated
- Keen interest in media and marketing

What We Offer

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Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

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