Associate Manager, Planning (Ecommerce)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

As the Associate Manager for Ecommerce Planning, you will be instrumental in designing and driving integrated e-commerce growth strategies. Your primary focus will be on translating overarching business objectives into clear, actionable e-commerce media plans, identifying growth opportunities, and managing pivotal relationships with clients and key stakeholders to deliver strong business outcomes.

• Ecommerce Planning & Strategy: Lead the development of comprehensive e-commerce strategies and media plans (annual/quarterly) that are aligned with client business objectives and growth priorities.
• Growth Identification: Identify and articulate growth opportunities by analyzing platform dynamics, shopper behavior, category trends, and the competitive landscape.
• Strategic Frameworks: Build clear planning frameworks that cover traffic generation, conversion optimization, buyer growth, promotional strategy, and overall business performance analysis.
• Business Performance Management: Monitor and evaluate e-commerce performance across various platforms and campaigns, analyzing key metrics (GMV, ROAS, traffic, conversion, AOV) to generate actionable insights that inform future planning.
• Stakeholder Management: Serve as a key strategic contact for clients in planning, performance discussions, and business recommendations, building trusted relationships through proactive and solution-oriented communication.
• Platform & Solution Expertise: Maintain a strong operational knowledge of major e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop), including their commercial mechanics, performance levers, and media ecosystems to shape strategic recommendations.
• Project Management & Collaboration: Effectively manage multiple projects, timelines, and priorities, coordinating with cross-functional teams (media, content, analytics, operations) to ensure flawless execution.

We are looking for someone with:

• Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field is preferred.
• Minimum 3 years of experience in e-commerce, digital commerce, or e-commerce media. Agency, e-commerce enabler, or platform-side experience is preferred.
• Strong, demonstrated understanding of e-commerce platforms and how they operate, particularly major marketplaces like Shopee, Lazada, and TikTok Shop.
• Proven capability in strategic planning, with the ability to convert business goals into structured e-commerce strategies and actionable media plans.
• Excellent analytical skills with confidence in interpreting data to generate business insights and data-driven recommendations.
• Strong project management skills, with experience managing multiple workstreams and cross-functional stakeholders simultaneously.
• Excellent communication, presentation, and problem-solving skills.
• Proactive, detail-oriented, and solution-driven mindset with proficiency in Excel and PowerPoint.