Associate, Media Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is seeking an Associate, Media Planning who is passionate about marketing and curious about the role media plays in advertising. This position within the Planning team plays a critical role in bringing a client’s vision to life and reaching target audiences. Media planners are part psychologist, scientist, artist, entrepreneur, and diplomat. They develop strategies that determine how brands should connect with consumers across a wide variety of media channels and how they can stand out from the competition.

The Associate role is an entry-level position that supports the Planning team while learning through established training programs and on-the-job experience, particularly within digital media. You will be responsible for expanding your knowledge in preparation for advancement and gaining exposure to all aspects of media planning.

• Assist in developing tactical plans that support the consumer journey.
• Research market trends in emerging media and content development.
• Collaborate with the Media Investment team and other partners to ensure ideas are strategically sound and commercially viable.
• Participate in brainstorming and ideation sessions, including those outside your assigned client portfolio.
• Develop a strong understanding of syndicated tools and systems, as well as Mindshare Canada’s proprietary tools and methodologies.
• Build industry expertise by actively participating in industry training sessions and presentations.
• Continue exploring new media channels and emerging technologies.
• Develop presentation and reporting skills.
• Ensure effective communication within the team.
• Support the billing process.

• Embraces the Mindshare Growth Mindset: adaptability, inclusivity, authenticity, curiosity, entrepreneurial spirit, and teamwork.
• Excellent organizational skills and strong attention to detail.
• Strong written and verbal communication skills; confident presentation abilities.
• Excellent time management skills with a proven ability to prioritize, organize workload, and meet tight deadlines while managing multiple projects.
• Quick learner with strong judgment and the ability to grasp new concepts rapidly.
• Ability to work independently with a proactive and organized approach.
• Ability to build collaborative relationships across cross-functional teams.
• Adaptable and effective in a fast-paced work environment.
• Strong client service and communication skills.
• Comfortable working with ambiguity; flexible and eager to learn and contribute wherever needed.
• Comfortable working with numbers and budgets, with a solid understanding of mathematical concepts.
• Desire to contribute to an environment where innovation is part of everyday work.