Client Development Manager

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is the world’s leading global media performance organisation that unites WPP Media Solutions ’s global performance Talent & Technologies. WPP Media Solutions  unites WPP Media Solutions Practices (search, social, programmatic, ad-ops, commerce) and Solutions (ATV< ADOOH, Programmatic and Goat) into a single unit.

The Client Development Manager is the lynchpin of the team, taking the lead across an agency portfolio to create and convert outcome-focused opportunities for our clients. You will work collaboratively with each of the Advanced Programmatic teams to drive client-centricity in everything we do, and develop strong relationships with agency and client stakeholders. You will demonstrate strong technical operations knowledge to build credibility, while applying a commercial lens across your work. Driven by success, you will proactively seek out opportunities to improve yourself and our ways of working to better effect.

• Play an active role in supporting agency new business pitches and digital transformation projects.
• Support Director to grow total agency use of WPP Media Solutions including  proprietary media, commerce, and tech solutions.
• Demonstrate strong knowledge of all aspects of programmatic media, including (but not limited to) supply, ad tech 1st and 3rd party data, optimisation techniques, auction mechanics, tagging and tracking, dynamic creative, native, measurement, brand safety, viewability, audiences, and analytics.
• Ensure that opportunities are evaluated for feasibility prior to booking, leading the management of expectations with clients.
• Deliver pitch-quality deliverables at all times, consistently careful and methodical with a strong eye for detail to ensure accuracy in all work delivered.
• Develop and execute ongoing client development plans to improve your client base qualitatively and quantitatively.
• Build strong client relationships; be the day-to-day trusted partner and contact for clients and agencies.
• Demonstrate intimate knowledge of client and agency business practices, planning methodologies, investment strategies, and challenges.
• Be able to clearly articulate the Advanced Programmatic proposition, highlighting client advantages across trading, technology, brand safety, performance, data, and outcomes.

As our ideal Client Development Manager, you will have experience within media agency, or publisher. If you have a programmatic skillset, or a sales background, and love presentations, this may well be the role for you. You may not need to have all the above, we can teach the other skills, if you have one or the other.

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