Director, Implementational Planning

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Director, Implementational Planning 

London, United Kingdom 

About WPP Media 

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. 

For more information, visit wppmedia.com. 

1453 - Director, Implementational Planning  

Role Summary and Impact 

At WPP, we’re constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.  

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP’s impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client’s specific needs and challenges, providing easy access to the right capabilities. And that’s why we’ve built OpenDoor for Amazon.  

OpenDoor is a unique integration of the best of WPP and Amazon – building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact – for them to innovate, learn, thrive, and occasionally fail too.  

The unique OpenDoor partnership model is built to deliver next level Productivity, fueled by our industry-leading approach to People, Platforms, and Process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.  

OpenDoor’s values are built from Amazon’s own 16 Leadership Principles, and WPP’s core values of Open, Optimistic and Extraordinary. Together, when WPP’s Creative Transformation meets Amazon’s next-level customer centricity, our people come together to challenge and impact what’s done today and build a better future.  

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP’s top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth’s most ambitious opportunities in marketing, tech, media, business, and creativity.  

This is a fantastic opportunity to join the team as an Implementational Planning Director within the UK local team. 

As Implementational Planning Director, you are critical to the local delivery of this ambition; working closely with the Client Lead across all Amazon lines of business, you will be a key interface for our clients and lead planning projects from start to finish, acting as the conduit who brings together our specialists to deliver exceptional work. 

You will oversee the day-to-day running of the account, ensuring flow and accuracy of work and that the campaign management process follows best practice. You are across all communications and establish yourself as the first port of call for clients within UK areas of business. The Implementational Planning function is a key function, pulling together media experts in locally activated channels (AV, OOH, Audio, IO-led digital) to create multi-channel plans with adherence to client briefs, alongside data-driven narratives. The role also focuses on high level local client servicing.  

You will build a strong relationship with Hub contacts and become a trusted strategic partner – showing a deep understanding of your clients’ business and how communications can drive growth. With a strong focus on implementational planning, this role is ideal for an individual who has in-channel offline planning expertise, or has previously worked in an activation role, and is keen to broaden their skillset to other channels. 

Skills and Experience 

• Strong management and client relationship skills 

• People management skills to support AD in the management and development of Planners and Execs 

• Solution focused mindset 

• Enthusiasm, curiosity, and a team player mentality 

• Self-motivated; an ambition to make the ordinary extraordinary 

• A thirst to learn – be that the client’s business, people, brands, industry, trends etc 

• An ability to prioritise and delegate, as well as manage both up and down 

• Empathetic and self-aware 

• Motivated to drive business results for both client & OpenDoor 

• Positive, proactive approach to problem solving 

• Calm under pressure 

• Accurate verbal and written feedback and instructions 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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